Gulf Craft uses Focus i to streamline business processes

19th September 2013 | By Mouseworld Now Correspondent |

Mumbai, India, September 19, 2013:  Focus Softnet, announced that Gulf Craft Inc, a leading UAE based luxury yachts and boats manufacturer has successfully deployed Focus i, a highly customizable ERP with business intelligence tools, to streamline its business processes, enhance operational efficiency, improve decision making capabilities and strategically plan its future growth and expansion. Apart from being able to integrate Focus i with third party software, Focus Softnet has also developed a customized version of the software for Linux-based environments in order to aid Gulf Craft’s expanded IT automation program.

Erwin Bamps, Chief Operating Officer of Gulf Craft, said, “Over the last few years, Gulf Craft has grown tremendously with customers across the globe. We have been constantly innovating and customizing our boats and yachts to meet and exceed customers’ expectations. More than a decade ago, we were using Focus 5.1 and eventually upgraded to Focus RT in 2007, which helped us streamline our business processes and operations. We have now upgraded to Focus i and in the process we have not only added a new dress to the software or user interface but we have also added brand new features and functionalities thus enabling us to automate our financial and operational processes and helping us make better decisions by organizing, analyzing and generating reports out of the ERP data.”

“Gulf Craft is a vertically integrated company and as a manufacturer we go beyond what most other manufacturers do, being a A-to-Z manufacturer rather than an assembler. We create all the parts of our vessels from scratch. Everything from our manufacturing, management and activities including accounting, stores, logistics are integrated and accounted for with our ERP software,”  Bamps explains.

“We evaluated solutions from different vendors but decided to go with Focus as they understood our requirements and created customised modules to address those requirements. Focus i is a cost-effective solution that combines Focus’ highly customizable ERP with business intelligence tools. It is not only scalable, flexible and easily customizable but it is also easy to use. Another major deciding factor in choosing the solution was Focus Softnet’s local after-sales service and support,” Bamps adds.

Focus Softnet was also able to integrate third party software such as the biometric software and the bar coding software with Focus i, which helped Gulf Craft get data on its inventories and production in real time.

The implementation of Focus i is also helping Gulf Craft maintain quality controls not just at the finishing stage of the product but throughout the manufacturing process. The after-sales service is done by Gulf Craft itself and hence it was also important to maintain a proper service record for each vessel.


© Mouseworld Now News Service

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