Vserv.mobi launches AppWrapper.org for Android Developers

19th November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 19, 2013: Vserv.mobi, a mobile media for advertisers, developers, publishers and operators, has launched AppWrapper.org, a platform for Android app developers that automates the integration of multiple software development kits (SDKs) without any coding effort. The new AppWrapper is designed to enable crucial app development lifecycle services, such as ad monetization, analytics, bug tracking and in-app purchases, in just one click, allowing app developers to significantly accelerate their time-to-market.

The new AppWrapper is optimized for Android given its status as one of the most widely accepted and used OS platforms. According to the latest mobile device report from IDC, Android dominates the market share in global smartphone shipments at more than 80 percent. Estimates by IDC suggest that Android smartphone shipments grew by 51.3 percent between Q3 2012 and Q3 2013.

Binay Tiwari, Director, Global Marketing and Product, Vserv.mobi, said, “The new AppWrapper.org platform is based on the business insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead. AppWrapper.org aims to resolve this situation by offering developers a powerful platform to rapidly integrate multiple SDKs without any coding effort. While the original AppWrapper only enabled the Vserv.mobi ad SDK, with the launch of the new platform, we’re leveraging our patent-pending technology to help developers integrate multiple partner SDKs, with the same innovative one click approach.”

In addition to monetization, the new AppWrapper is designed to automatically integrate multiple services such as analytics, bug tracking and user engagement, significantly reducing development cycles.

Monetization enables mobile app developers to start earning from their app users through business models such as premium advertising and in-app purchases.Example: Premium RTB ads, Google Play Store in-app purchases

Analytics allows developers to understand and measure audience reach, engagement, retention, conversions, revenue and more. Example: Google Analytics, Flurry Analytics, ApSalar

Bug Tracking allows developers to collect live crash reports, get feedback from app users, distribute beta versions and provide test coverage analysis. Example: BugSense, HockeyApp, Crittercism

User Engagement enables developers to engage with app users to increase usage through timely notifications, App Rating reminders and more. Example: AppRater, Cloud2Device Messaging


© Mouseworld Now News Service

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