Amazon Web Services conducts AWS India Partner Summit
The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event.
A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests.
A large-screen setup was used to facilitate easy legibility and viewing. The set up design and execution were managed with precision, backed by a well-co-ordinated on ground technical and production support. Appropriate branding elements at prominent touch points complemented the elaborate agenda that was spread across the latest announcements, customer testimonials, technical sessions and hands-on training led by AWS team. Exclusive sponsor zones were created as part of the sponsor management strategy. The latest product and technologies were eminently displayed at the expo pavilions.
A live screen was mounted to feature trending social media updates. The summit witnessed an exceptional attendance of more than 800 representatives from leading cloud-adopting enterprises, across both the cities. NeoNiche carefully looked into every detail to immerse the partners in a fulfilling Cloud experience.
Financial Experts and Investment Gurus gather to discuss the future of the Indian banking Industry at the South India Banking Conclave 2015.
The burgeoning Indian economy is in the hyper-active phase and places a host of challenges on the Indian banking industry. Mint, Indiaâ€™s second largest newspaper realises the criticality of the issue and organized the South India Banking Conclave 2015, a high level business conference on the 29th April 2015 at The Ritz Carlton, Bengaluru. Panellists at the conclave comprised of the biggest names in the south Indian banking and financial sector- VS Radhakrishnan (MD and CEO, Janalakhsmi Financial Services Pvt Ltd), Samit Ghosh (Founder and MD, Ujjivan Financial Services Pvt Ltd), Alok Prasad (CEO, MFIN) Chandra Shekhar Ghosh (Chairman, Bandhan Financial Services Pvt Ltd), TM Bhasin (CMD, Indian Bank and Chairman, Indian Banks’ Association), Santanu Mukherjee (MD, State Bank of Hyderabad), CVR Rajendran (CMD, Andhra Bank) Amitabha Guha (Chairman, South Indian Bank Ltd) , the Guest of Honour being MR. SS Mundra (Deputy Governor, RBI). NeoNiche was entrusted to manage the complete deliverables of the event.
With such big names involved, stakes and expectations were high in terms of execution and exactitude. An elaborate databank and comprehensive communication plan were used to reach out to the target audience. A multi-panel set-up was installed to support the discussion of trending topics like the lending scenario of Indian banks, innovation in banking and exploring hidden opportunities.
The set design, lighting, production and technical elements complemented the formal and subtle tone of the conclave. A dedicated team, well-planned delegation and an established network of resources were the tools deployed to put together a flawless knowledge-intensive panel discussion for Mint. The event witnessed a dignified turn around of 160+ senior dignitaries from the BFSI and Technology industry.