Dell partners with Redington for the distribution of its enterprise products

28th April 2014 | By Mouseworld Now Correspondent |


dell-logo New Delhi, 26thApril 2014, Dell, leading end-to-end technology solutions provider announced partnership with Redington for the distribution of its enterprise products. The partnership is viewed as integral to Dell’s channel strategy and this aims to strengthen Dell’s distribution business strategy launched last month in the Indian market. The Dell-Redington partnership is established on national distribution framework and will enable smooth availability of Dell enterprise solutions in 33 Indian cities. The enterprise solutions available through Redington are Dell’s server and storage products.

S. Sridhar, Director & General Manager, Enterprise Solutions Group, Dell India commented, “Our Enterprise solutions have been well received by our customers because of the evident value of open architecture and flexibility of Dell solutions.  In order to meet the demand for our solutions we need to ensure they are available any-time anywhere for our customers. Dell has been working very closely with channel partners who are effectively promoting Dell solutions and hence partnering with a distribution partner will catalyze the time to market from conceptualization to implementation. We are happy to join hands with a strong partner like Redington who will give Dell the market opportunity through their national presence and help create customer value.”
“It is incredible the way our distribution business is ramping up. Partnership with Redington for commercial distribution will help build greater presence for Dell enterprise solutions. We have received great feedback from our channel fraternity who will now receive Dell Enterprise products without any wait period.  For them, the newly launched strategy simply means more business growth opportunity with greater profitability,” said Swarnendu Mukherjee, Director Sales, Commercial Channel, Dell India.
The partnership will facilitate new business opportunities for both parties, enabling Redington to access and sell Dell’s world class enterprise solutions portfolio, while Dell will leverage Redington’s wide network of 45 sales/branch offices across the country. Dell will now attain further reach in the Indian market and the move will benefit large number of small and medium enterprises.  Redington will now be able to provide Dell’s cost-efficient, high-performing storage and sever products and solutions to enterprise customers in India.

The partnership is expected to strengthen the reach of Dell’s enterprise solutions beyond the Top 5 cities of India.
 P.S. Neogi, President, Redington India Limited, Redington India said “Dell’s full featured enterprise products will add greatly to Redington’s well-diversified product portfolio; we are delighted to have Dell on board as our partner.  There is a tremendous amount of growth opportunity in the market and we look forward to a mutually beneficial relationship with Dell. We believe that the many synergies with Dell- from customer centricity to partner focus- will make this collaboration a successful one.”

Dell’s channel strategy is based on customer feedback and aims at ensuring that customers have easy and prompt access to Dell’s best in class products and services.  The strategy includes extending the reach of Dell’s commercial products across Tier 2 & Tier 3 cities of India.

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