SR Digital Imaging-Auto Graphics and SSR Enterprises named The First Customers for HP Latex 3000 Printers in India

19th June 2014 | By Mouseworld Now Correspondent |

Bangalore, India, June 18 2014: HP has announced the first set of
installations of the HP Latex 3000 printer in India with SR Digital
Imaging-Auto Graphics a leading name in the signage industry and SSR
Enterprises a full service print provider in Bangalore.

Both companies have recently witnessed strong business growth and needed a
more advanced printing solution that could help increase their production
capacity. The new installations are a testament to the print service
providers embracing the HP Latex printing platforms for greater
productivity, versatility and cost-efficiency.

SSR Enterprises specializes in printing a broad range of indoor and outdoor
signs, particularly in the advertising and branding segments, for customers
spread across southern India. Having installed the HP Scitex XL1500 as its
first HP printer in 2010, the new installation of the HP Latex 3000
represents the third HP press the company has installed in a row.

“As our customer base continued to grow, we realized that we needed a more
agile and steady printing solution,” said Sheik Rahamathulla, chief
executive officer, SSR Enterprises. “With the installation of the HP Latex
3000 printer we have moved to not only a more eco-friendly platform but have
also overcome our earlier limitation of not being able to print on
substrates like canvas and window fins.”

“As prints are now more scratch resistant, we are further bringing down the
cost of printing for our customers by eliminating the need of lamination,”
added Rahamathulla. “With the HP Latex 3000 printer installation we can
confidently execute a variety of printing jobs offering better turnaround
time and lower cost of printing to our customers.”

SR Digital Imaging-Auto Graphics started operations in 2003 focusing on
point-of-sale merchandising projects but over the last 11 years has evolved
to address the various turnkey requirements of leading national brands –
from printing to fabrication. HP Latex printing technology has been the
backbone of its business with a portfolio including an HP Scitex FB500
industrial printer and the HP Latex 800 printer.

“Our business has been growing steadily and we have made heavy investments
in marketing to further strengthen our pan India reach for corporate
clients. In line with this expansion, we felt the need to consolidate our
printing operations with a more efficient solution,” said D J Bangara,
managing director, SR Digital Imaging-Auto Graphics.”We are excited with the
installation of the HP Latex 3000 as it is an industrial printer which
offers broader media versatility, including printing on heat-sensitive
substrates, which will help us meet our evolving customer needs and also
grow our business avenues.”

Puneet Chadha, director, market development, Graphics Solutions Business,
Hewlett-Packard Asia Pacific and Japan said, “At HP, we are focused on
enabling our print service providers to offer innovative solutions to their
customers. With the installation of the HP Latex 3000 printers, SSR
Enterprises and SR Digital Imaging-Auto Graphics can broaden their customer
offerings and stay ahead of the curve.”

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