launches unique National Campaign, “Paisebachao, Khushiyanbadhao”

10th April 2014 | By Mouseworld Now Correspondent |

gopaisa-logoNew Delhi, Monday, April 10, 2014:, a website paying higher cash back has launched its first national campaign titled, “PaiseBachao, KhushiyanBadhao,” based on the brand’s philosophy of SaveAll-ways in India. conducted extensive national research, connecting with thousands of fans and “PaiseBachao, KhushiyanBadhao” reflects the insight and positioning that the company would like to propagate among its existing and potential consumers. The new campaign aims to inculcate a habit of saving money and change the mind set of customers.

“PaiseBachao, KhushiyanBadhao” campaign will invite and inspire consumers to think of saving money every time they shop online. It goes on to promote that the more you shop (via gopaisa), the more money you save! This multi-city campaign will touch upon 20 cities of India in next few months. Founder & CEO Aman Jain said, “This campaign is a very important and unique initiative that we have started at Gopaisa. We would like GoPaisa followers and potential consumersto embrace the idea of ‘saving all ways’ with GoPaisa’s unique Cashback + Coupon offering. For example, Our offering of 35% Off on Myntra + Rs.240 Cashback or 35% Off at Jabong + 8% Cashback is unparalleled along with offers at 300 + online stores. Generally, people say they don’t shop much online because they end up spending a lot of money. With ‘PaiseBachao, KhushiyanBadhao’ campaign we aim to help people save money on their online shopping and thus increase happiness.”

Sugam Jain, Co-founder & COO, said, “We have big plans for Indians, thus we are travelling to 20 cities in all the directions of India. Urban Indian is now coming from small towns and Tier-B cities so we can not just focus on the major metro’s as the technology hype and the curiosity to use & embrace technology for shopping is building and pouring over in the smaller cities of India. We do believe that as the campaign progresses the traction will increase by multiple folds on our website.”’s national campaign will also feature various contests, social media campaigns on facebook and twitter, and other consumer incentives. was founded by brothers Aman and Sugam Jain in 2013. It is headquartered in New Delhi, India. The website enables its registered users to avail cash back or a cash reward on their purchases from Myntra, Jabong, Expedia, Flipkart and 300+ other retailers listed on the website. also provides discount codes and coupons of various online retailers.


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