20% of Flipkart’s orders came through Mobile Phones

15th April 2014 | By Mouseworld Now Correspondent |

m-commerceGurgaon, Mar 15, 2014: Homegrown E-commerce major Flipkart received 20% of its orders through mobile phones, according to estimates. This further underlines the importance of the growing power of mobile usage impacting major sectors.

Flipkart’s Director -Mobile Marketing, Mausam Bhatt said, “Currently, 45 percent online consumers in India use only their mobile devices to access the Internet, which is expected to increase to 60 percent over the next three years,” citing a report from Boston Consulting Group.

“More than 20 percent of our orders are coming from mobile at present. And we see a lot of mobile users, who place orders, are from non-metro cities where we see a lot of potential for growth,” said Mausam Bhatt.

Mobile users currently prefer to order mobile phones, tablets, cameras, footwear and apparels. “Increasing smart phone penetration and lower costs of devise has further contributed to growth of m-commerce,” he said.

Citing a report from Boston Consulting Group, Bhatt said at present 45 percent online consumers in India use only their mobile devices to access the Internet which is expected to increase to 60 percent over the next three years.

Taking cognizance of potential of m-commerce (mobile commerce), Flipkart had launched its first Android-based mobile application in September last year to allow smartphone users to buy products online. It launched iOS-based application in December.

“Through this app, users can check prices instantly using voice search and barcode scanning and can also share product information with friends easily through call, SMS, email, etc,” Bhatt informed.

Flipkart is in the process to roll out Windows-based mobile application. According to Bhatt, easy payment options like cash on delivery available on Flipkart’s mobile site, mobile shopping was now the preferred way to shop for a growing base of customers. “In just last three months alone, we have seen more than 2.5 million downloads of our mobile application,” he added.

Flipkart also plans to sell furniture, white goods including TV, refrigerators, washing machines through its website. “We will soon introduce furniture, white goods as new product category,” he said. At present, Flipkart has 20 product categories with 14 million registered users and has one lakh shipments per day to over 150 cities. He said the market size of e-commerce is expected to reach USD 76 billion by 2020. Last year, the e-commerce market stood at USD 1.6 billion.


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