Adlabs Imagica implements Infibeam’s INCEPT eTicketing platform

25th July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 25, 2013: Adlabs Imagica, an International Standard Theme Park by Adlabs Entertainment Limited (AEL) had launched its online platform www.adlabsimagica.com along with its theme park earlier this year. Infibeam has provided AEL with an end to end park ticketing solution through its eTicketing service platform INCEPT. Given the importance of customer preference and convenience for digital tickets, Adlabs Imagica has implemented Infibeam’s INCEPT eTicketing platform to provide consistent experience to its customer while dramatically scaling their business.

INCEPT eTicketing platform has enabled Adlabs Imagica to seamlessly integrate marketing, sales, customer service and other back-end-processes to provide more seamless transitions throughout the customer lifecycle. Infibeam has also provided to Adlabs Imagica a state-of-the-art ticket reselling platform for travel agents and online travel agents (OTAs).

Ganpat Singh Rajput, who heads INCEPT at Infibeam, said, “Adlabs Imagica is a world class park and is providing a WOW experience to its guests. We are very excited to have provided an online ticket distribution platform to India’s first and only international standard theme park. The Adlabs Imagica’s team has worked very hard in providing a terrific and inclusive entertainment experience for kids and adults that Indian families have been expecting for long.” Further elaborating on the convenience with the platform Mr. Rajput said “The idea is to allow visitors to purchase tickets well in advance so that they save time and get attractive packages. We at Infibeam have always invested in innovative solutions that empower consumers.  There is a lot of innovation from the Adlabs Imagica team in providing this world class experience to the Indian audience.”

Manmohan Shetty, Chairman, Adlabs Entertainment Ltd, said, “Infibeam’s platform allows us to reach out to the length and breadth of the country in a seamless fashion; directly to customers and via our travel partners. It also provides high level of customisation in terms of ticketing options and packages. This platform has allowed us to scale up our reach in a very short time and has proved to be invaluable as we plan our launch at a national level.”

Tickets to ADLABS IMAGICA can be bought on www.adlabsimagica.com, or via a phone call to +91 22 4213 0405 or through a travel agent.

 

© Mouseworld Now News Service

 

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