Online Personal Care & Beauty Platform, Purplle.com raise series a funding

24th August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 24, 2013: The holistic and convenience based portal, “Purplle.com” exclusively dealing in Personal Care and Beauty products has received its second round of funding.

The portal has products for men and women pertaining to skin care make up, hair care, body care and beauty appliances. Brands available at Purplle.com includes high end brands Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret as well as Masstige ones like Lakme, L’Oreal, Maybelline.com etc.

Purplle.com has received its funding from renowned VC firms like Blume Ventures, Mumbai Angles, The Chennai Angles. With the amount assimilated, the portal plans to increase the merchandising strength from the current  10,000 odd stock keeping  units to 15,000  and the number of withstanding brands from 400 to 500 plus. The portal also aims at augmenting their supply chain capabilities, technology capabilities and warehouses, in order to improve overall customer experience.

Purplle.com would like to expand the customer base and spend on brand building activities. Purplle.com also offers a Salon & Spa listing platform in Mumbai, Delhi and Gurgaon having ties up with brands like Enrich, Jawed Habib, B Blunt, Jean Claude Biquine etc. They are also planning to launch salon and spa finder in 8 cities by middle of 2014, therefore ramping up their growth.

Co- founder and CEO Manish Taneja,  said, “Capital raise is a function of multiple business paradigms like the sector, expected growth rate and more. Raising capital is not just critical but strategic to a company’s growth in our segment as it is imperative for scaling up faster than industry average. It is important, not just how much capital you raise, but also who do you raise it from. The investor’s view of company’s growth trajectory needs to be in line with that of the management”.

 

© Mouseworld Now News Service

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