Snapdeal rolls out its website in Hindi and Tamil

31st January 2014 | By Mouseworld Now Correspondent |

New Delhi, India, January 31, 2014:, India’s online marketplace has launched its website in Hindi and Tamil languages. The e-commerce portal aims to reach out to a wider consumer base with this endeavour by making the site accessible to those who prefer to access content in regional languages. The motive is to enhance customer experience while reaching out to a larger section of shoppers across India.

The Vernacular Report 2013 by IAMAI (Internet and Mobile Association of India) states that as of Dec 2012, 45 million users access content in their local language which accounts for 36.8% of the active internet users in the country (122 million, December 2012). This implies that there is a huge potential and headroom for growth of local language content and e-commerce in India.

Ankit Khanna, Vice President – Product Management, said, “Shopping online has caught up in India like wildfire. However, there are many users in our nation who are quite conversant with the internet but prefer content in their native languages which may not be English. Local language internet users are growing at 40% per year. Thus the natural progression for was to cater to the larger consumer base which prefers buying products after understanding specifications in their mother tongue. Hindi and Tamil are languages that will help us cover a large section of North and South India. With 30 major languages and 1500 dialects in India, we will look at extending Snapdeal to other languages in the near future as well.”

The multilingual platform built by Snapdeal is highly scalable and hence can manage any number of languages. Given that 50% of all sales on comes from Tier 2 and Tier 3 cities, the launch of the site in local languages will further strengthen its leadership positioning in the Indian digital commerce market as the company will now be able to reach out to a much wider target audience than was possible earlier.


© Mouseworld Now News Service

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