64% of organizations have invested or plan to invest in Big Data in 2013: Gartner

24th September 2013 | By Mouseworld Now Correspondent |

New Delhi, India, September 24, 2013: Big data investments in 2013 continue to rise, with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012, according to a survey by Gartner, Inc. However, less than eight percent of survey respondents have actually deployed.

Lisa Kart, research director at Gartner, said, “The hype around big data continues to drive increased investment and attention, but there is real substance behind the hype. Our survey underlines the fact that organizations across industries and geographies see ‘opportunity’ and real business value rather than the ‘smoke and mirrors’ with which hypes usually come.”

The Gartner survey of 720 Gartner Research Circle members worldwide, which was conducted in June 2013, was designed to examine organizations’ technology investment plans around big data, stages of big data adoption, business problems solved, data, technology and challenges.

The survey found that of the 64 percent of organizations investing or planning to invest in big data technology in 2013, 30 percent have already invested in big data technology, 19 percent plan to invest within the next year, and an additional 15 percent plan to invest within two years.

Industries leading big data investments in 2013 are media and communications, banking, and services. Thirty-nine percent of media and communications organizations said that they have already invested in big data, followed by 34 percent of banking organizations and 32 percent of services firms. Planned investments during the next two years are highest for transportation (50 percent), healthcare (41 percent) and insurance (40 percent). However, every vertical industry again shows big data investment and planned investment.

Some of the big data activities are incremental to current business practices; for example, better understanding customer needs, making processes more efficient, further reducing costs or better detecting risks. These make up the majority of the use cases today. Some organizations are engaging in more “game-changing” activities; for example, 42 percent are developing new products and business models, and 23 percent are monetizing information directly. This is encouraging, as Gartner believes that the big opportunities lie mostly in these areas.


© Mouseworld Now News Service

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