Accenture launches Integrated Digital Capability for digital transformation
New Delhi, India, December 6, 2013: Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive, a recognized leader in providing digital services to chief marketing officers – Accenture Digital will help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.
Digital has fundamentally changed the way our clients operate – from how they interact with customers, citizens and suppliers, to how they manage their employees. To achieve long-term success, every business must become digitally enabled. We have invested significantly in Accenture Interactive, analytics and mobility, and we are now launching an integrated, end-to-end digital capability to help our clients compete in this fast-changing business environment.
Accenture Digital, which brings together 23,000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – to help clients integrate digital into all facets of their organizations and transform their businesses.
Group chief executive at Accenture Digital Michael R. Sutcliff said, “Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage. We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”
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