Adaptxt launches Branded Smartphone Keyboard

9th September 2013 | By Mouseworld Now Correspondent |

New Delhi, India, September 9, 2013: Adaptxt’, the revolutionary text input application from KeyPoint Technologies today announced a new revolution in the Indian online branding and content market, by introducing its ‘Branded Smartphone Keyboard’. This is an effort to leverage the smartphone boom of the country which has seen a phenomenal growth of 52% in smartphone penetration over the previous years. India’s first innovative smartphone branding tool from Adaptxt is based on a unique patent technology which is refined by a robust research and development program. This Branded Smartphone Keyboard lets inventive brands connect with their audience by creating a direct connect, which is based on brand theme customized keyboards aimed directly to the consumers.

Adaptxt’s revolutionary ‘Branded Smartphone Keyboard will help brands from diverse disciplines to reach out to potential 67+ million smartphone users in the country, and deliver live branding content. This move is aimed to redefine brand advertising in the country and will enable brands to measure brand loyalty and help create brand oriented fan base in the cluttered Indian market.

With smartphones and engaged communication redefining effortless communications of today, Adaptxt is revolutionizing new trends for greater audience interaction aimed at bringing the youth of today closer to their favoured brands. Providing a truly unique & powerful merchandising opportunity, Adaptxt’s ‘Branded Smartphone Keyboard’ gives the brands a unique liberty to aim higher in reaching out to 256* million potential consumers by 2016.

Today the smartphone audience base reaches upto 67+ million users across the country, which covers a significant share of the demography of India. It is here that an innovative smartphone branding tool gives a brand the power to reach out to untapped consumers and deliver pertinent messaging to them, even without interfering in their privacy. While today online branding vistas are more irritating than informing, a smart branding tool like Adaptxt’s ‘Branded Smartphone Keyboard’ lets a brand reach out to consumers as per their choice, thus delivering the best return-on-investment.

KeyPoint’s CEO Sumit Goswami, said, “Communication amongst individuals is the buzzword of today, and providing effortless communication is the main tenet that Adaptxt believes in. We are inspired by the fabulous success of Adaptxt on the smartphone platform of India. We are now looking towards engaged vistas to take up the experience a notch above. Our ‘Branded Smartphone Keyboard’ is aimed at emerging brands who wish to develop their communication with their consumers further.”

“With our innovative smartphone branding tool, they can engage greater brand loyalties and take across their brand messaging further without intruding into their privacy. This is the next step in brand communication in India and we are very excited about it,” Sumit added.


© Mouseworld Now News Service


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