Adidas launches miCoach App for Nokia Lumia smartphones

28th September 2013 | By Mouseworld Now Correspondent |

New Delhi, India, September 28, 2013: Nokia and Adidas launched the Adidas miCoach app, delivering a customized personal fitness experience through features exclusive to Nokia Lumia smartphones running Windows Phone 8. Adidas miCoach lets you choose training plans or create and track your workout progress, as well as get coaching feedback and see improvement as you work towards your own personal fitness goal.

Bryan Biniak, VP & General Manager, Developer Experience, Nokia, said, “Adidas miCoach is a fitness app, and a training accessory that is as personal to your body as the shoes you run in. When combined with Nokia smartphones like the Lumia 620 with its protective cover and Bluetooth SMART connectivity, Adidas miCoach is the ideal personal coaching partner.”

Simon Drabble, Director, miCoach BU, adidas, said, “This is a great partnership for miCoach; the Nokia Lumia Windows Phone is a great platform to give users a unique experience that combines engaging personal coaching with rich data visualisation. Hopefully through this new partnership even more athletes will join the miCoach family and start training smarter.”

Exercise adherence is one of the biggest challenges for many people embarking on a fitness goal, with as many as 80 percent of people who begin an exercise program not sticking with it. Making training fun and varied, and tracking your progress towards your goal is not only very motivating, it also increases the likelihood that you will continue exercising. Adidas miCoach for Nokia Lumia helps keep your training fun, lets you monitor your progress, and helps make exercise habitual.


© Mouseworld Now News Service

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