Adobe Media Optimizer standard offers Rules-based Solution to Drive Performance of Search Engine Campaigns
New Delhi, India, March 6, 2013: Adobe Systems Incorporated today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Adobe Media Optimizer is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.
Media Optimizer Standard offers an interactive dashboard that gives marketers the ability to tie data-driven insights to tactical changes in their ad campaigns across Google, Bing, Yahoo and other search engines. It not only provides a collection of highly interactive reports in one location, but also gives marketers the ability to efficiently manage campaigns, ad groups and keywords directly from the same interface. Additionally, updated Bid Rules functionality allows advertisers to easily set up and control how bids are executed and fully automate the bidding process across search engines.
Several of the existing features in Media Optimizer Premium, the platform best suited for large agencies and enterprises are also part of the Standard version. Since both Standard and Premium use the same foundation, clients that find the need to upgrade to Premium require no new deployment and are quickly up and running with powerful algorithmic bid optimization. Media Optimizer’s seamless integration with SiteCatalyst allows advertisers to use web site data to optimize and better target their campaigns in real-time. All of the advanced campaign management functionalities are also included in Media Optimizer Standard. In addition, media agencies can layer their own services on top of both Media Optimizer solutions including more advanced modeling and analytics services to provide their clients with maximum ROI.
Migration to Adobe Media Optimizer
Adobe also announced that Adobe SearchCenter+ customers managing Search Engine Marketing (SEM) campaigns, such as Home Depot and REI, have started migrating to Media Optimizer. Customers that have upgraded to Media Optimizer Premium are seeing dramatically increased ROI. Home Depot, for example, achieved 52 percent higher revenue with just a seven percent increase in ad spend. SearchCenter+ is being phased out by the end of the year and current customers will be transitioned to Media Optimizer Standard or
Adobe Media Optimizer
A core component of Adobe Marketing Cloud, Adobe Media Optimizer is the industry’s first fully integrated digital advertising platform that delivers cross-channel ad management, optimization and forecast across search, display and social media campaigns for peak return on investment. The solution delivers more than 300 million monthly prospects and customers and is used by more than 400 global customers across industries. Media Optimizer manages more than $2 billion in annualized ad spend.
David Karnstedt, Senior Vice President, Media and Advertising Solutions at Adobe, said, “Adobe’s digital advertising solution lets marketers run cross-channel campaigns that fully maximize ROI. With the new Standard version we are bringing proven features from our Premium version to agencies and direct advertisers to help them further automate their campaigns with an intuitive and easy-to-use interface.”
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