Adobe stats show good growth in digital publication readership
New Delhi, India, December 11, 2013: Adobe has rolled out data that shows Adobe Digital Publishing Suite (DPS) is powering significant circulation growth and reader engagement in digital magazines. Since the launch of Adobe DPS, less than three years ago, more than 150 million digital publications have been downloaded on mobile devices. And in the last twelve months publishers have added more than three times as many unique readers to their digital editions, when compared to 2012.
Data also shows readers are engaging deeply with the digital magazines, with subscribers spending an average of 50 minutes in DPS digital issues each month. Building on this momentum Adobe today announced that, in Q1 2014, it will publish the technical specification for the .folio format for digital magazines under a free license. This will further accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.
Adobe’s Head of Digital Publishing for Asia Pacific Michael Stoddart said, “In the last 12 months media publishers in Australia have recognised the opportunities presented by digital and publishers including News Limited, Pacific Magazines, NewsLifeMedia and Bauer have all begun their digital transformations with Adobe DPS. In 2014, we expect to see more commercial entities shift to digital as they recognize the opportunities it can deliver. Already we have seen NRMA’s Open Road and David Jones validate Adobe’s DPS platform beyond traditional publishing.”
Consumer marketing tools included in DPS magazine apps are helping drive readership growth and can be customized for each title. Features include social sharing of articles on major social networks, including Facebook, Twitter and Pinterest; free preview capabilities for individual articles or entire issues; and custom push notifications that alert readers to new content. These tools have engaged new readers and increased content sales for publishers by improving discovery, immediate access to content and timing/placement of purchase offers.
Adobe has published a best practices guide to assist publishers in taking full advantage of DPS features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion. DPS is also used by companies and educational institutions to build beautiful app experiences for their employees and customers.
Publishers are increasingly seeking to leverage DPS as their primary digital publishing platform across operating systems and newsstands, including those where DPS magazine apps are not available. In order to maximize reach for digital magazines built using DPS, Adobe will publish, in Q1 2014, the technical specification for the .folio format for digital magazines under a free license. .folio is the format in which all DPS magazines are published and has become the de facto standard for interactive digital editions. This free license will enable any newsstand licensee to implement its own .folio viewer.
Head of Digital Publishing at Adobe Nick Bogaty said, “As the leading digital publishing platform, DPS powers more than three quarters of all digital issues consumed on mobile devices. Engaging reading experiences combined with in-app consumer marketing capabilities provide publishers with the tools they need to continue generating explosive growth in digital circulation. This makes DPS a powerful solution for driving sales of digital content as well as high-value advertising experiences.”
“Saving costs and avoiding paper wastage are obvious benefits of digital. Digital platforms also allow companies to be more nimble with their marketing campaigns. Brands can adapt marketing campaigns to market conditions quickly and easily on a digital platform”, added Michael Stoddart.
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