Advaiya CEO talks about Technology-Marketing-as-a-Service (TMaaS) at the INTEROP 2013 in Mumbai

22nd November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 22, 2013: India’s Largest Gathering for Global Technology buyers, the INTEROP Mumbai Conference 2013 focussed not only on Hardware and Networking but also on the latest technologies such as Big Data, Cloud Computing, Mobility, Collaboration, Security, Storage, Open Source, Software and Services. Manish Godha, founder and CEO of Advaiya (, was one of the speakers at the INTEROP 2013, Mumbai.

Manish took a session on Technology marketing, where he spoke about how to look at marketing in the business of technology and the concepts of Advaiya Technology-Marketing-as-a-Service (TMaaS) – an enginized approach to technology marketing.

Founder and CEO at Manish Godha said, “though Technology Marketing is a category of marketing, but it is different in many ways. Technology buying involves realizing the value of technology in complex business contexts. In this regard, the Technology marketers today have a bigger role to play. They should be part of the entire technology lifecycle from product strategy to its adoption and support in the client’s organization”.

In this session, Manish also talked about how B2B and B2C converge in context of technology, what technology marketing entails, and how Advaiya TMaaS – a scalable and elastic engine – can help technology organizations supercharge their technology marketing functions and optimize their marketing processes. He also illustrated a couple of manifestations of TMaaS in areas of – Pitch process optimization, Community intervention and management, Market expansion, Optimizing pipeline management, etc.

IT decision makers from every industry and across all sizes of companies come to INTEROP to get up to speed on the rush of new technology developments and evaluate products and services to purchase. Apparently, for last 4 years in India, INTEROP has been a source of innovation and inspiration for the business technology community which carries the legacy of 26 years


© Mouseworld Now News Service

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