Amazon launches ‘Login And Pay With Amazon’

10th October 2013 | By Mouseworld Now Correspondent |

New Delhi, India, October 10, 2013: Amazon has launched a new service ‘Login And Pay With Amazon’. Login and Pay with Amazon allows participating companies to empower customers to go from browsing to buying in just a few clicks using their Amazon account information.

Tom Taylor, Vice President, Amazon Payments, said, “Amazon has more than 215 million active customer accounts. Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Companies encourage their customers to create an online account in order to offer a personalized buying experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online1, but the majority are bothered by the hassle of registering on a website2. Increasingly, they choose to shop on sites that offer frictionless online payment options to take advantage of stored information3. That is why Amazon is introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

Login and Pay with Amazon works seamlessly on tablet, mobile, and desktop devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-z Guarantee, offering buyers the transaction protection they receive when purchasing products on Amazon.com.

 

© Mouseworld Now News Service

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