Astrum launches its India operations

2nd April 2014 | By Mouseworld Now Correspondent |

newhktdclogoMumbai, INDIA - April 2, 2014: After its success in Hong Kong, China, Middle East & South Africa, Hong Kong based Astrum Holdings Limited, a company which is into creating intelligent products for use with computers, tablets and mobiles, today announced the next phase of its international expansion with the launch of its India office to oversee its activities within the Indian sub-continent.


To lead Astrum’s India and South Asia growth strategy and initiatives, the company has appointed industry veteran Puneet Dhandharia as the Country Manager, with responsibility for local sales and marketing, customer management and business development. Puneet Dhandharia has 13 years of rich experience in Business Development, Channel management, Building Client Relationships in the Information Technology. Puneet have worked in India’s Top IT distributors & other Technology industries.


In response to increasing demand from the Indian market, Astrum’s Mumbai-based office will enable the company to address the burgeoning peripherals market for computing devices. The company is now able to directly serve India with quality Audio series, Laptop accessories and PC peripherals for both indoor and outdoor environments.


Astrum offers tablets, mobile and computer users a complete range of end-to-end products including 3G tablets, modems, powerbanks, batteries, headsets, portable speakers, multi-media speakers, enclosures etc.


Puneet Dhandharia, Country Manager for Astrum’s operation in India said, “The Indian computing peripherals sector is poised for the next phase of aggressive growth and is today considered one of the fastest growing markets in the world. The growth of PC peripherals market is India is completely driven by sustainable growth of personal computers in the country, and will grow to INR 44.8 billion by 2015. Astrum offers a wide range of enclosures, 3G tablets, modems, PC peripherals, laptop accessories, video devices, and power products.”


Amit Pansari, Director of Sales at Astrum Holdings Limited, who also oversees the company’s international development, commented ”Astrum has been present in the India market through representatives and the opening of an office is a natural progression that enables us to better serve our customer base and to address the huge market potential. Through our office, we will build and enhance a solid sales and support network by working closely with our business partners in India”. He further added, ”We are pleased to have Puneet spearheading our efforts in India. With his deep understanding of the market and proven track record with customers and suppliers, we expect Puneet to be a significant contributor to our latest expansion phase and reap dividends for us in India”.


Astrum India will also serve as the regional base for the SAARC countries including Pakistan, Nepal, Bangladesh, Sri Lanka, amongst others.

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