Captive Marketing brings audio messaging service to 11Giraffes business media platform

9th September 2013 | By Mouseworld Now Correspondent |

New Delhi, India, September 9, 2013: 11Giraffes and Captive Marketing have established a strategic partnership enabling 11Giraffes dealers to source audio messaging services through Captive Marketing. These messages may then be scheduled, delivered and presented for commercial in-store and on-hold applications via the 11Giraffes digital media platform. Additionally, 11Giraffes business media platform will be introduced to Captive Marketing resellers for fulfillment of in-store and on-hold audio and digital signage applications to their clients.

Through the aggregation of new content partners, and the flexibility of its software as a service platform, 11Giraffes provides a simple and scalable one-stop solution for digital signage, in-store and on-hold music and messaging applications. Captive Marketing’s end-to-end service for in-store and on-hold message creation brings a new content offering to dealers who may not have previously been able to sell audio messaging services on the 11Giraffes business media platform.

Captive Marketing Executive Vice President of Corporate Relations Jeff Grund, said, “We are seeing continuing demand and growth for messaging on-hold and customized voice productions from clients who are savvy and want to stand apart from their competition. Thus, a relationship with 11Giraffes to expand our voice audio productions service made good business sense.”

This relationship leverages both organizations’ services to benefit our dealer network, and their clients, in a very collaborative way. 11Giraffes is proud to partner with Captive Media in this significant endeavor,” said Jim Marascio, 11Giraffes Chief Technology Officer and Vice President of Operations. “We welcome Captive Marketing to our growing content partner list and look forward to introducing the 11Giraffes platform to their resellers and clients.


© Mouseworld Now News Service

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