dmexco launches “World of Experience” concept

18th May 2013 | By Mouseworld Now Correspondent |

Cologne, Germany, May 18, 2013: Trends, technologies and visions will be brought to life at the dmexco. In line with this year’s motto “Turning Visions into Reality” the dmexco 2013 is introducing its worldwide unique “World of Experience” concept. This totally innovative world of experience will offer trend-setters from the digital business the best conditions for vividly demonstrating their solutions, technologies and products live in experienceable formats, enabling them to portray new potentials in the digital industry sector in a concrete manner. The dmexco World of Experience — the new stage of the digital future.

In order to be successful today companies have to be able to demonstrate their digital visions and the concrete usages thereof to both the advertising industry and the consumers in a clear and convincing manner. In the innovative dmexco World of Experience the dmexco partners can impressively show how digital solutions, applications, technologies and visions are already influencing the real business today — and that they really provide tangible added value. The aim is to make the digitality experienceable and graphically presentable for the observer using different devices, media and products. Thus, the World of Experience supports the clear goal of the dmexco to significantly and sustainably secure the commercial success of all of the digital business stakeholders.

Christian Muche and Frank Schneider, dmexco Board of Directors, said, “Totally in line with this year’s motto ‘Turning Visions into Reality’ the new dmexco World of Experience offers an ideal platform where the latest innovations and their concrete usage can be experienced close up — now it is down to the global digital industry to take advantage of this opportunity. The concept of the World of Experience will positively influence the further development of the dmexco in terms of its content and structure and in turn also the digital business itself.”


© Mouseworld Now News Service

Tags: , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 2 + 11 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • NetRack Showcases iRack Block at DCD Bangalore more...
  • Capillary Technologies to help boost Bata’s Omnichannel CRM strategies in Southeast Asia more...
  • Fox Mobiles Launches new range of Basic Keypad Phones more...
  • iValue is “APAC VAD” for Micro Focus more...
  • Telr launches its sub-brand TelrSecure more...
Subscribe via email

Enter your email address:

What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration