dna launches ‘dna it’

2nd July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 2, 2013: India’s fastest growing English daily has launched a robust augmented reality application (dna it) to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.

Ravi Joshi, Editor – dna, said, “In today’s age when the young urbanite prefers to Google it, Tweet it and even WhatsApp it, we give our readers an opportunity to dna it. The ethos of the new paper is to ensure that the connect between dna and the readers is no longer a one way street. Interactivity is the only way forward and we are taking multiple steps to remain the most vibrant news paper product. The response has indeed been overwhelming.”

The ‘dna it’ app can be downloaded from the App Store for Apple and Android devices. Readers can also download it from www.dnaindia.com/apps. The entire application and the technological backbone has been built by Prisma Global

Amitabh Roy Chowdhury, Executive Director & COO of Prisma Global, said, “This unique technology provides an excellent opportunity to amalgamate the print media with the mobile digital world, thereby providing relevant, timely, handy and augmented information to the increasingly discerning readers. For today’s increasingly ‘info hungry’, ‘google addicted’ generation, this app whets their appetite for augmenting the ‘real news’ with the ‘add-ons’ in the palm of their hands.”

 

© Mouseworld Now News Service

Tags: , , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 8 + 8 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • iValue is “APAC VAD” for Micro Focus more...
  • Telr launches its sub-brand TelrSecure more...
  • iValue is “APAC Emerging VAD” for AlgoSec more...
  • Rashi Peripherals Kick-Starts SI Training Program For Partners more...
  • Toshiba Sends its Storage Partners to Bali Under its Foreign Trip Scheme more...
Subscribe via email

Enter your email address:

QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration