ESDS selects IBM PureSystems

29th July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 29, 2013: IBM today announced that ESDS, an IT infrastructure services and solutions provider, has selected IBM PureSystems to bring greater business efficiencies in their cloud architecture as well as provide hosting services for customers. The solution aims to provide flexibility to many ESDS customers who are growing their business operations.

Facing a growing number of customers in need of additional hosting services, ESDS required an integrated and scalable system for its cloud offerings. Because many of these cloud offerings are currently supporting banks, as well as mobile text and voice messaging apps through both private and hybrid models – and their growth is unpredictable – ESDS needed an infrastructure which could be rapidly expanded and seamlessly integrated with their existing solutions. More importantly, they wanted a single vendor that could meet their business needs while avoiding integration issues that can result from using multiple vendor products in a datacenter environment.

Piyush Somani, CEO/MD, ESDS, said, ”We selected IBM’s Smarter Computing approach and PureSystems as it was the best platform to meet our business needs. The combination of IBM’s technical expertise and focus on driving innovation with advanced technologies will enable us to grow our business.  Additionally, IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on our business needs. Life cycle of the product we were considering was another important criteria for us. PureFlex was our only option to have a scalable and flexible cloud infrastructure which can last for next 10 years.”

IBM PureSystems was selected over Dell and HP after a thorough review of overall capabilities. PureSystems offered the Scale-In System Design, Cloud ready architecture, longer life cycle and easy scalability during force majeure situations that ESDS needed. With the addition of Flex Systems Manager (FSM) ESDS can now control their entire IT infrastructure including compute, storage, network and other capabilities, from a single window pane. This has simplified their overall management capabilities and cut down infrastructure costs.

Chetan Naik, Regional Executive – West, IBM India/South Asia, said, “IBM is helping Managed Service Providers (MSPs) drive a paradigm shift by enabling them to anticipate and resolve problems proactively, create new opportunities with clients and pioneer new business models. IBM PureSystems is ideal for MSPs evolving to SaaS/PaaS business models, emerging markets, medium sized businesses and application development use.”

ESDS began operations in 2005 and quickly established itself as one of the leading hosting companies in India. It has over 33,000 clients worldwide, many of whom are dependent on their Internet presence. ESDS has indigenously developed the concept of a high specification, carrier-neutral and fully managed Data Center in the state of Maharashtra. It consists of a group of hosting companies based in India, United Kingdom and the United States.

The IBM PureSystems family offers Small and Medium Enterprises (SME) clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. PureFlex System enables organizations to create and manage an infrastructure more efficiently. For example, several of these clients in India are now looking at Disaster Recovery Services as a key offering. IBM has been working with clients such as ESDS in the Maharashtra and Delhi region to provide advanced software and hardware solutions, technologies and services, to aid their business growth.

ESDS is the latest in a series of PureSystems client successes in key growth markets around the world. In the single year since IBM introduced its first expert integrated systems – the result of $2 billion in R&D and acquisitions over four years – more than 4,000 clients from 90 countries have decided that the IBM PureSystems family offers an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.


© Mouseworld Now News Service

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