Eureka Mobile Advertising launches its Live Customer Engagement platform

16th January 2014 | By Mouseworld Now Correspondent |

New Delhi, India, January 16, 2014: Eureka Mobile Advertising has launched its live customer engagement platform. Marketers can now engage consumers with Timed content in an enhanced and intuitive HTML 5 format, while the application’s Live Voting facility can help collate real-time user feedback. For users, this means greater relevance and ease, while for brands, this translates into a never-seen-before platform that allows live customer engagement, feedback collection and real-time analysis.

Founder and CEO of Eureka Mobile Advertising Rahul S Jayawant said, “We are really excited to introduce a slew of never-seen-before offerings which make us a LIVE CUSTOMER ENGAGEMENT platform. This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time. The feedback we have received so far in our pilot phase has been fantastic, and we believe that this is going to be a game-changer in the mobile advertising space.”

Eureka launched its live voting functionality at the recently concluded Mood Indigo (MoodI), Asia’s largest youth festival. This was the first introduction to the upgrade along with HTML 5 and timed ads anywhere in the world. There has also been a lot of early excitement seen amongst Marketers and Agencies for this Live Engagement Platform and the potential it holds.

Co-Founder and CTO of Eureka Mobile Advertising Yogesh Sholapurkar said, “Innovation is part of the company’s DNA. Our Live Customer Engagement basket of products is architected keeping in mind scalability and a user experience that is intuitive but simple”.

In essence, Eureka is backed by proprietary technology and works in partnership with brands to reach out to targeted opt-in subscribers through relevant ads which their customers get rewarded to view. Today, Eureka enjoys a high Click Through Ration (CTR), well ahead of industry norms. Since its formal launch in April 2013, Eureka continues to win subscribers and is listed as one of the top 5 apps in the Lifestyle category on the Google Play Store with a customer engagement ratio of over 41%.

 

© Mouseworld Now News Service

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