Gartner 2013 Hype Cycle for Social Software Reveals a Wealth of Emerging Innovations

29th August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 29, 2013: Gartner, Inc. said collaborative customer interfaces, social co-browsing, mobile virtual worlds and social TV are just a few of the innovations on the rise in its 2013 Hype Cycle for Social Software. The adoption and use of social technologies, techniques and capabilities have increased to meet business demands. Their progress goes hand in hand with growing business expectations for their use.

“IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies,” said Jeffrey Mann, research vice president at Gartner. “As social technologies mature and organizations improve their understanding of how to apply them, they will be found in more and more situations. Increasingly, social technologies are not implemented on a stand-alone basis, but are tightly integrated within a variety of other technologies, including business, IT operations, unified communications and collaboration applications.”

Vendors are increasingly adopting a “wrap-around” approach, in which social capabilities are not things one buys in themselves, but are included as part of something else. This trend is particularly prevalent with HR management, customer relationship management and other business application vendors.

“Given the rapid advance of social software in terms of adoption and sophistication, CIOs and other IT leaders in all organizations — irrespective of size, industry and region — should frequently review their assumptions, strategies and competitive positioning,” said Mr. Mann. “For most categories of enterprise software, behavioral changes are required to achieve successful outcomes. Be purposeful in pursuing social initiatives, and prepare to evolve your strategy continuously.”

 

© Mouseworld Now News Service

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