Gemalto launches LinqUs Yahoo Messenger for SIM solution in Vietnam

15th November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 15, 2013: Gemalto, a player in digital security, announces the launch of its LinqUs Yahoo Messenger for SIM solution for access to Yahoo Messenger in Vietnam by Vinaphone, a leading mobile network operator in the country with 25 million subscribers. Through Gemalto’s SIM-based Yahoo Messenger solution, Vinaphone will enable its customers to enjoy all the key features offered by the full personal computer version of Yahoo Messenger, regardless of their handset model.

Vinaphone is first in the world to offer the service, and Gemalto’s LinqUs Yahoo Messenger for SIM is the only SIM-based application certified by Yahoo. The embedded software application is compatible with 100% of mobile handsets using SMS and without needing a mobile internet connection. LinqUs Yahoo Messenger for SIM offers key social messaging features including direct pop-up notification of incoming messages, offline message reception, multiple simultaneous chats in three different languages and easy contact management. Automatic login with username and password is also possible.

Nguyen Hoang Hai, Manager of Business Department, Value Added Service Center, Vinaphone, said, “Worldwide churn rate is higher among pre-paid subscribers and as Vietnam’s 90% of the subscriber base consists of pre-paid accounts, Gemalto’s solution to make Yahoo Messenger available on any handset will help us strengthen customer loyalty. With the rising popularity of social networking in Vietnam, this is a key solution for us to grow our revenue stream.”

Yvonne Chang, Managing Director – India & South East Asia, Yahoo, said, “People increasingly want to stay connected, communicate and share experiences with their friends on Yahoo Messenger even when they are on the go. Gemalto has eveloped a truly innovative solution that will enable Yahoo to be a part of users’ daily digital routines.”

Senior Vice-President of Telecommunications at Gemalto Asia Michael Au said, “Only 34 percent of the 87-million population in Vietnam uses mobile internet today, so our LinqUs Yahoo Messenger for SIM, which doesn’t require subscribers to have a smart phone to enjoy Yahoo Messenger services, comes as a very good solution for Vinaphone to target the segment of non-data phone users. As the number of mobile telephony subscribers grows worldwide, several emerging economies still have low smart
phone penetration as well as limited data coverage in certain regions. Gemalto’s SIM-based social media solutions play an important role in helping these economies’ operators to reach these subscribers, and provide more value for money offers.”


© Mouseworld Now News Service

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