Indian consumers love to share mobile videos: Vuclip Survey

1st August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 1, 2013: 65% of Indian consumers share mobile video as compared to 53% globally; Mobile phones preferred hands down to desktops for watching movie trailers Vuclip, an independent mobile video and media company, has unveiled the findings of its second quarter 2013 Global Video Insights report by putting a spotlight on trends in mobile video sharing, most popular genre of movies trailers, and the most searched celebrities. More than 14,000 responses were received globally within two days. Results varied by age group and region.

One trend is clear: people everywhere love to share mobile video but especially in India. 65% of Indians, as compared to 53% of global respondents, admitted to sharing video through their mobile phones. Indian youth under 18 years old fuel this phenomenon; a whopping 87% say they share mobile video regularly. When it comes to gender, more men than women in India share mobile videos at 67% and 59% respectively.

SMS emerged as the most popular means of sharing among global respondents. 20% of the total lot chose SMS over Facebook and Google+. Reflecting this trend, 38% of Indian respondents use SMS to share mobile video, giving Facebook a backseat at 12%.

Also notable is that although only 4% of people say that Twitter is the most common way they share mobile video, that core group of tweeters is extremely active. Vuclip estimates that the percentage of videos viewed sparked by tweets is in the ballpark of 30% of the total daily video views on Vuclip.

Arun Prakash, Chief Operating Officer, Marketing and Content for Vuclip, said, We live in a hyper-connected world where people enjoy sharing their views and experiences on the go. On Vuclip as well we make sure that consumers can share the videos they like quickly and easily. More than 65% of video views occur as a result of social sharing. However, what’s surprising about the data we uncovered was how engaged people are with movie trailers. For example, we saw a huge up-tick in views of the Iron Man 3 movie trailer the week prior to the international movie release in late April. There is an appetite globally for Hollywood cinema and celebrities.


© Mouseworld Now News Service

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