NBC Olympics’ Digital Broadcast of the 2014 Olympic Winter Games to utilize Adobe Primetime

4th February 2014 | By Mouseworld Now Correspondent |

New Delhi, India, February 04, 2014: Adobe has announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers, to power the Games across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others. NBC subscribers will be able to view all competitions, highlights and other content live and on-demand on NBCOlympics.com and the NBC Sports Live Extra App.

Jeremy Helfand, vice president, Primetime, Adobe, said, “By using the Adobe Primetime video platform, NBC Sports will be able to reach more screens and deliver premium video experiences to digital viewers of the 2014 Olympic Winter Games.”

Rick Cordella, senior vice president, digital media, NBC Sports Group, said, “We are pleased to be working once again with Adobe and are confident Adobe Primetime will allow us to ignite even more excitement among fans watching the Games on the multi-platform offerings of NBC Olympics.”

 

© Mouseworld Now News Service

Tags: , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 2 + 4 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • Second Edition of Annual 4.5G & 5G Innovation Summit concludes on a successful note more...
  • Wydr launches India Wholesale E-Fair more...
  • Snapdeal clocks record 3x growth in Kids Category more...
  • Paytm ensures 100% security for users’ identity in Money transfers more...
  • HP Rolls out Four New PageWide Web Presses more...
Subscribe via email

Enter your email address:

Follow us on Facebook
QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration