Nino Bambino: Parents prefer organic clothes for their babies

5th August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 5, 2013: Nino Bambino, an e-commerce marketplace for Organic clothing for kids conducted a survey on “Parents preference for Organic Clothing for their Babies”. The survey was conducted among 300 parents out of which 76% (228 parents) said that they use organic clothes for their children since it has many benefits.

The data has been generated from reliable sources such as hospitals, existing customer base etc. 76% of parents also believe that growing and spreading awareness about organic clothes have indeed convinced them to take this decision.  Contrastingly, 21 % parents said there is not much difference between organic and normal clothes giving no further explanation to support their answer. However, a negligible percentile of parents said it hardly matters whether a child wears organic or non-organic.

VikramKumar, Managing Director, Nino Bambino, said, “It is truly remarkable to see this paradigm shift amongst the parents. It is indeed a matter of pride to see that parents are giving importance to right kind of clothing and do not wish to compromise on the quality that they give to the children.”

Most parents believe that organic clothes are absolutely skin friendly and come in wide choice of colors and styles. Contrary to the belief, organic clothes are not much expensive in comparison to normal clothes but definitely are more eco-friendly and non-toxic. Also, after being clinically tested, it has been observed that Organic Clothes possess no LED particles and are absolutely safe for the infants.

Purpose of the Survey:

The main aim of the survey was to discover awareness of organic clothing among the first time parents. Surprisingly, the results have surpassed the expectation parameter in most cases.


The survey was conducted by disseminating questionnaires within the database. After complete information and thorough analysis, this conclusion has been drawn. Some of the popular questions asked during the survey included:

-          Do you prefer organic clothes despite of it being more expensive

-          How often do you read and update yourself about the use of organic clothing?


© Mouseworld Now News Service

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