Nokia ties up with for Mobile App monetization

18th November 2013 | By Mouseworld Now Correspondent |

New Delhi, India, November 18, 2013: Nokia and has announced the launch of the $100,000 Vserv challenge for developers on Nokia’s DVLUP, the recently launched unique gamification Windows Phone developer rewards program. The announcement of the challenge follows the launch by of its WP8 SDK to enable advertising based monetization for Windows Phone developers.

Under the Vserv DVLUP challenge, developers stand a chance to double a month’s earnings with cumulative awards of $100,000 to be given out by the end of the year. Overall as part of DVLUP, rewards worth Rs 3.5 crores will be up for grab for developers in India.

All a developer needs to do is participate in Vserv challenge on DVLUP (@ and develop Windows Phone 8 apps using the Vserv SDK. The challenge is open for all developers.

Viral Oza, Director – Marketing, Nokia India said, “Over the years, Nokia has been committed to not only the growth of Windows Phone Store but also providing incremental monetization opportunities for our developers. We are excited to work with to help enhance monetization opportunities for Windows Phone 8 developers. With the Vserv challenge on DVLUP, developers will not only earn points, empowering them to promote their app, thereby creating a more transparent and fair app ecosystem where developers are not only in control of their own success but also monetize their content. We believe that this will reinvigorate the mobile internet
ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation.”

The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, Global hybrid mediation and analytics.

​Binay Tiwari, Director – Global Marketing & Product, said “Enabling App Developers to monetize their efforts is the foundation of today’s App economy, as it triggers a sustained innovation cycle. strives towards offering comprehensive cross-platform app monetization solutions to developers, and our all-new Windows Phone 8 SDK is reflective of this approach. Through our partnership with Nokia for the DVLUP challenge, our new SDK’s advanced capabilities will help developer’s fast-track monetization of their games and apps. This will drive higher earnings and rewards for developers, thus make a significant impact towards growing the app ecosystem on Windows Phone 8 platform.”


© Mouseworld Now News Service

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