Quick Heal’s social media campaign attacks virus problems with humour

21st June 2013 | By Mouseworld Now Correspondent | 1 Comment

New Delhi, India, June 21, 2013: The term “anti-virus” doesn’t have anything to do with humour. But, a recent social media campaign by internet security solutions firm Quick Heal Technologies, in association with its digital agency CogMat, hopes to change the notion by getting the humour quotient into the term ‘anti-virus’. Titled ’101 Uses of Gadgets without Quick Heal’, the company’s first-ever social media campaign is slated to run for a period of five weeks and create awareness that without anti-virus all gadgets, devices and Smartphone’s are ‘useless’! And the brand’s Facebook page has already got over 40,000 fans since launch and is trending now across social media networks.

The campaign has been getting a good response for the memes, infographs and virus of the week updates as part of the communication strategy for 101 uses of gadgets. The first week’s hashtag, #ADayWithoutInternet, garnered more than 6 million impressions over a three-day period, with over 5,200 tweets received. #ADayWithoutInternet trended at No. 1 in India and at No. 4 globally. The trending continued for over 24 hours, in many places.

The core of the campaign is a series of 30-second YouTube videos that bring home the message through infusion of humour and unpredictability. It is supported by a dedicated Facebook page, Twitter handle and a special Microsite that contains contests, offers and more. The crucial videos that form the basis of the campaign are broadcast on Quick Heal’s official YouTube channel.

Through this campaign, Quick Heal looks to reinforce the idea that IT security is not optional, but a necessity in today’s connected age. Over the course of the campaign, Quick Heal plans to give audiences 101 ways (hilarious or otherwise) to put their ‘useless’ gadgets to good use. The uses will be showcased through videos, memes, info graphics, user-generated content via images/videos, contests and blog posts. The focus of this campaign is to build awareness across gadget users that security solutions are a must to protect the device as well as the data inside the device. This campaign is targeted to individual users across age group 10 years to 45 years, as smart phone devices and high end devices usage penetration is high across this age group.

Sanjay Katkar, CTO and technical director, Quick Heal Technologies, said, “101 Campaign is an attempt on our part to take digital marketing seriously and to reach out as we see a lot of potential in it. The digital world is more empowering, friendly, social – and it happens in real time. This was an amazing way to add the human element in the best possible way to our marketing efforts. And there is no better way than conveying our message in a lighter vein.”

“These days without an effective security solution on your gadgets, one is vulnerable to potential dangers like Phishing, Identity theft, Device theft; hassles from undesired SMS & Calls, virus & malware attacks. But most importantly smartphones are devices for data management, therefore they may contain sensitive data like credit card numbers, authentication information, personal information, activity logs like calendar, call log book; this needs to be protected. A lot of times, a simple virus attack might result in the device getting hung, slowing down or being rendered useless. But people don’t realize that it could be a virus problem rather they reset the device or buy a new device. We want to generate more awareness about this, so that people can take proactive steps about such attacks”, said Katkar.


© Mouseworld Now News Service

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Quick Heal Antivirus Says:
July 4th, 2013 at 12:13 pm

Personally, I love using quick heal antivirus.
It’s one of the best and I trust on it.
Is there any other better security?

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