Shaadi.com introduces Angry Brides game to raise support against dowry
The world’s largest matrimonial site Shaadi.com launched ‘Angry Brides’ on its Facebook page. The page is liked by over 266,000 people. The ‘Angry Brides’ game has been conceptualized, designed and developed in-house by Shaadi.com.
“The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry. According to a 2007 study by NCRB, there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media,” stated Ram Bhamidi, Senior VP and Head – Online Marketing, Shaadi.com.
Participants need to first log into their Facebook accounts to play the game and make a stand against dowry. The ‘Angry Brides’ game involves grooms with a heavy dowry price tag.
Participants can strike the dodging grooms with a weapon. The hits eat into the price of the groom and increase the player’s anti-dowry fund.