TechInsights Report: Enterprise Mobility–It’s All About the Apps

10th December 2013 | By Mouseworld Now Correspondent |

New Delhi, India, December 10, 2013: Almost half (45 percent) of Indian organizations are concerned about the security and privacy of their enterprise mobility initiatives, the second highest figure in the Asia Pacific and Japan (APJ) region after China, according to a new global study, TechInsights Report: Enterprise Mobility–It’s All About the Apps, from Vanson Bourne that was commissioned by CA Technologies.

The study surveyed 1,300 senior IT leaders worldwide and shows that 43 percent of Indian companies are deploying mobility initiatives to increase the security of mobile access to data and applications.

Despite these concerns, Indian organizations are advancing faster than every country in APJ apart from China in their adoption of a single, company-wide mobility strategy. Nearly all (85 percent) of respondents either have a strategy already or plan to do so within 12 months. This compares with 95 percent in China, 60 percent in Singapore and 49 percent in Japan.

Indian organizations that have been successful with their mobility initiatives have experienced anywhere from a 21 to 31 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs. The country’s 31 percent increase in employee productivity is the highest in the region.

According to the findings, successful enterprise mobility deployment has moved beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at the balanced servicing of customer, IT and employee needs.

The report also reveals that 46 percent of Indian companies are giving priority to external customer-facing mobile apps and device support initiatives, compared with 36 percent who are prioritizing internal BYOD IT projects. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.

The benefits Indian organizations are seeing are mainly concentrated on the customer, rather than employees. Some 56 percent of Indian respondents, for example, have seen more customers using the company’s software/services (the highest figure in the region), while 49 percent have experienced accelerated time to market for new products/services and 46 percent have seen an increase in customer satisfaction.

Vic Mankotia, vice president, Solution Strategy, APJ, CA Technologies, said, “Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems. Mobile security is crucial. Unless organizations adopt an effective and integrated mobile device management technology, the mobile devices quickly become mobile paperweights. The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of a poor mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy.”

In India, it’s all about the customer: Apart from the need to increase security, the main drivers of mobility initiatives are increased demand from customers using mobile devices (43 percent) and improved customer support (31 percent)
IT now has the opportunity to be proactive, not reactive: BYOD was all about IT reacting to demands from employees. Now, mobile apps provide a new opportunity to drive new business initiatives.
The proportion of IT spending on mobility by Indian organizations will increase by 15 percent over three years
The proportion of expenditure on mobility outside of IT will also grow by 11 percent over three years, indicating that IT departments need to prepare for not only for more mobility work in general, but also for inter-departmental mobility projects.
Mobility changes the way the business operates: Indian organizations have had to make changes in the wake of the increased adoption of mobile devices:
41 percent have had to rethink their IT strategy
36 percent have had to redesign their security strategy and policies
31 percent have had to change the structure of the organization and re-align roles and responsibilities

Managing Director at CA Technologies India Sunil Manglore said, ”There has been a paradigm shift in the way businesses in India demand new solutions. CIOs today are highly aware of the IT environments and are also showing massive interest in having a bipolar engagement with the consumers, streamlining their operations and capitalizing on new sources of revenue and most importantly, delivering exceptional services to clients. With disruptive trends such as mobility, the debate is no longer around whether to enable a mobile workforce. It’s more about deciding which devices to support, and how to develop the infrastructure that is needed to support these devices. At CA Technologies, our approach to enabling enterprise mobility goes beyond-the-device to manage and secure the complex ecosystem that make up the mobile enterprise.”

“CA Technologies is in a unique position to address the gaps in holistic enterprise-wide mobility management,” added Mankotia. “The report emphasizes the important investments we are making in mobility and other advanced technologies. It’s clear the existing systems for managing mobility have not been meeting the needs of IT.”

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