The Indian digital advertising landscape

29th July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 29, 2013: In an attempt to demystify the complex structure of the digital advertising industry in India, SVG Media has created and released the Indian digital advertising landscape. The landscape maps the digital advertising industry in India, its layers of operations, players in each category, the flow of funds and services.

Inspired by LUMA scape (developed by the LUMA Partners globally), the Indian landscape pictorially represents the digital advertising eco-system and gives a bird’s eye view of the leading players and the service providers.

It carefully maps a few players in each segment of the digital advertising industry such as:  agencies (360 degree solutions provider, creative, SEO, search, social and mobile), Demand-Side Platforms, Retargeting networks, measurement and analytics firms, search/social and email marketing platforms, ad-exchanges, Data Management Platforms, Data suppliers and aggregators, ad- networks (horizontal, rich media, mobile, performance, vertical representation), Publishers (vertical, social and horizontal), Supply Side Platforms, publisher tools, ad-servers etc.

The Indian digital advertising landscape is intended to serve as a reference point for those trying to comprehend the jargon associated with the digital advertising world and ad technology. Every category in the Indian digital advertising landscape has been mapped as per its relevance to India in order to give an indicative overview of the industry.


© Mouseworld Now News Service

Tags: , , , , , , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 4 + 14 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • iValue Registers Impressive growth of 70% in FY2017-18 more...
  • NetRack Showcases iRack Block at DCD Bangalore more...
  • Capillary Technologies to help boost Bata’s Omnichannel CRM strategies in Southeast Asia more...
  • Fox Mobiles Launches new range of Basic Keypad Phones more...
  • iValue is “APAC VAD” for Micro Focus more...
Subscribe via email

Enter your email address:

What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration