Top 14 Diabetes App Publishers Capture 65% Share Of The Diabetes App Market

27th March 2014 | By Mouseworld Now Correspondent |


Berlin, March 26, 2014: Nearly 65% of all downloads in the diabetes app market are generated by only 14 app publishers. The majority of top publishers are small app developers. The competitive landscape is still fragile.

With the exception of sanofi-aventis, Metronic and Medisana the most successful diabetes app publishers are small technology companies. Some of them have produced medical devices for diabetes tracking but most of them

have started their business with the upcoming of the app market after 2008

as pure app developers. A significant number of diabetes app publishers, not

only those in the top 14, developed their solution based on their personal

experience with the disease. For most of the top players the initial

motivation to publish a diabetes app was to make life easier for themselves,

relatives or friends – developing a product only came second.




The competitive landscape in the diabetes app market is still very fragile.

According to the new report “Diabetes App Market 2014″, the ranking of the

top 14 diabetes app publishers are not carved in stone. The overall quality,

total download and user numbers are not that high today so that new

innovators complying with the best practice standards for diabetes app

publishing and a good marketing strategy would not be able to turn the

market upside down.


The market share is measured in lifetime downloads of all diabetes apps

published by one company of total downloads. Today Azumio, a venture-backed mHealth app specialist from San Francisco, is the market leader with almost 18% market share. Azumio has published two diabetes apps: Glucose Buddy and Blood Sugar Tracker.

Healthcare giant sanofi aventis comes in on second position. The company has

a 10% market share. sanofi aventis established its market position based on

two main diabetes apps: GoMeals and iBGStar.


There are three diabetes app publishers with a market share above 5%:

Medivo, Distal Thoughts and BHI Technologies. All other market players have

a market share of less than 5%.


Top diabetes app publishers on average concentrate on one mobile use case,

which they implement as a free and as a paid version for Android and iOS.

Only a few app publishers support 2 or 3 different uses cases.


Diabetes is a global epidemic with significant impact on society and the

economy. In 2013 around 8.3% (382M) of the global population were estimated

to suffer from diabetes. By 2030 this already high number of diabetes

patients is expected to double.


Mobile health solutions are expected to be able to help delivering solutions

to help assisting diabetes patients; especially by empowering them to better

manage their condition and thus reduce the healthcare costs. Mobile diabetes

apps are able to make diabetes patients’ lives easier by supporting

behaviour changes, facilitating communication and help tracking all relevant

diabetes parameters. Diabetes is the therapeutic area with the highest

business potential for mHealth apps – named by 76% of mHealth app publishers

in research2guidance’s yearly mobile health surveys.


Currently, there are more than 1,100 iOS and Android specific diabetes

apps available on the Apple App Store and Google Play. These apps either

target diabetes patients or healthcare professionals who treat diabetes





Mobile diabetes apps are currently only used by 1.2% of the target group.

Although the market penetration will grow to 7.8% by 2018, the market

potential is not yet exhausted. The main reason for the low usage is based

on a comparatively low sophistication level of diabetes apps compared to the

status quo of today’s mobile apps.


Over the course of the next five years the market environment for diabetes

apps will improve. The usage of diabetes apps within the addressable market

will reach 7.8% in 2018. (Addressable market is defined as diabetics owning

a smartphone or tablet). 24 million people will actively use diabetes apps

to manage their health condition in 2018.


Some of the trends that are found are: a steadily growing number of people with diabetes will be reachable via a mobile app. Second, diabetes apps will develop from a stand-alone product to a bundle product. Thus the mobile app will be a tool to sell devices like plug-in glucometers/ wearable sensors) or services like remote monitoring/ consultation.


Third, with an increasing number of diabetes apps the quality level will raise.

Diabetes apps will adopt best practices from other app models.


Fourth, with app costs being reimbursed by traditional payers in countries with

high yearly treatment costs for a diabetic patient competition amongst app

publishers will increase.


Fifth, the next five years will raise the diabetes app market to a new level. The

chances for a major market breakthrough have improved.



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