UBM Tech launches Create

26th October 2013 | By Mouseworld Now Correspondent |

New Delhi, India, October 26, 2013:  UBM Tech has launched Create, a marketing services business optimized to leverage UBM Tech’s leading channels of paid, earned, and owned media in order to provide a complete integrated marketing experience. The name embodies the innovative marketing ideas, concepts and solutions the new organization conceives and delivers to clients. Create will operate as a boutique services arm of UBM Tech, offering a suite of services developed explicitly for today’s technology marketer.

Create’s portfolio of services was developed using insights on the decision making and purchase behavior amassed from millions of IT, electronics and gaming professionals who engage daily with UBM Tech’s flagship brands. Its offerings range from brand and content strategy such as buyer persona development, content audits, content development and message creation, to extensive lead nurturing.

With UBM Tech’s experience as the world’s largest producer of technology events like Interop, Game Developers Conference (GDC) and Black Hat, Create has a unique advantage in its ability to go beyond digital offerings to also deliver and produce world-class face-to-face meetings and events for technology marketers. Create taps UBM Tech’s more than three decades of marketing experience, deep insight into millions of business and technology professionals, sophisticated campaign management tools and a dedicated, world-class team of marketing, content and creative professionals.

UBM Tech’s President of Media & Marketing Services Scott Mozarsky said, “We want to create the ultimate marketing experience for clients. We want to not only understand their goals and challenges, but invest in the creation of their strategy, and share in the building and executing of their plan. Create is capable of delivering the full spectrum of marketing programs, which include large integrated programs for industry-leading brands as well as smaller, focused marketing programs for mid-sized and smaller technology companies struggling with the complexities of modern marketing.”

UBM Tech currently provides marketing services for a number of global technology companies including Avnet, ARM (ARM TechCon, taking place Oct. 29-31 in Santa Clara, CA., is an award-winning industry event managed and produced by Create), Siemens, Mitel, IBM, Freescale, Intel and Dell. Case studies, client testimonials, and Create’s portfolio of work can be found on its website, createmarketingservices.com.

Create’s Vice President of Customers Dawn Archambault said, “Through Create, we plan to intensify our focus on our clients. Our goal is to be a partner in every sense of the word, approaching each client’s business holistically. No two clients are the same and solutions aren’t one size fits all. It’s our job to find that uniqueness, celebrate it, and make our clients even more successful.”


© Mouseworld Now News Service

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