Video conferencing expected to be preferred business communications tool in 2016 : Redshift Research
New Delhi, India, October 18, 2013: Polycom, the global player in open, standards-based unified communications and collaboration (UC&C), today announced that almost all (96percent) business decision makers believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries. According to the“Global View: Business Video Conferencing Usage and Trends”survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.
Over three quarters of decision-maker respondents (76percent) are now using video conferencing at work with 56percent of video users taking part in video calls at least once a week. The survey found that in Brazil, India and Singapore that number jumps up significantly, as more than two-thirds of respondents in those countries use video conferencing at least once a week.
The survey also revealed that 83percent of respondents, and almost 90 percent of those in their 20s and 30s,useconsumer video conferencing solutions at hometoday, and almost half of all respondents use video conferencing at home at least once a week.
EVP and Chief Marketing Officer at Polycom Jim Kruger said, “The growing popularity of video conferencing at home, especially by millennials entering the workforce, is a big driver of increased preference for and adoption of video collaboration in the workplace. Some key factors to making video as popular in the office as it is at home is ensuringit’s easy to use, providing a high quality connection,delivering enterprise-grade security, and participants’willingness to accept and adapt to cultural differences as they communicate across borders. We’re seeing businesses around the world defy distance every day using video collaboration, including increasing productivity, enhancing employee engagement, improving time to market and helping to save lives.”
The study also showed that laptops and desktops are the most popular devices for business video conferencing(75percent of respondents), followed by conference rooms (48 percent) and mobile devices(42percent). As video conferencing continues to become more pervasive, in three years laptops and desktops are still expected to be the most preferred device(72percent), while mobile devices and conference room usage will increase to 55and 51 percent, respectively.
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