Yes Bank & Tata Sky tie up to offer DTH recharge facility through ATMs

26th September 2013 | By Mouseworld Now Correspondent |

New Delhi, India, September 26, 2013: YES BANK, India’s fourth largest private sector Bank and Tata Sky, the leading direct-to-home service provider in the country have joined hands to launch the convenience of ATM based recharge/top up facility for their customers across the country. YES BANK customers, holding a Tata Sky connection, can now walk into any YES BANK ATM and recharge their TATA SKY account, hassle free on a real time basis.

Commenting on the offering, Chitra Pandeya, Senior President & Country Head, Liabilities, Cards & Direct Banking, YES BANK said, “This is a result of our ever endearing efforts to offer superlative ‘consumer convenience’ across the board. And it gives us immense pleasure to find like minded partners, to work closely towards jointly achieving a platform aimed at ‘Customer Delight’. With a network of over 1100+ ATMs pan India, we are confident that YES BANK customers will find this facility immensely useful.”

Vikram Mehra, Chief Commercial Officer, Tata Sky commenting on the tie up said, “We are proud to be associated with Yes Bank, known for its customer service centricity for this offering. Tata Sky has constantly endeavored to customize its bouquet of product and services for its evolving subscriber base. With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the wide spread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future.”

Tata Sky launches international standards of recharge, apart from the existing options of retailers, online, call center, mobile app, WAP and SMS recharge.

YES BANK has a widespread network of 1100+ ATMs across the country which offer a host of value added services such as prepaid mobile recharge, statement request, cheque book request as well as fund transfers.


© Mouseworld Now News Service

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