LEVERAGING DISRUPTIVE TECHNOLOGY

14th April 2014 | By Mouseworld Now Correspondent |

Are you ready for change? Are you leveraging technologies, especially disruptive technologies to ride the unconventional growth curve – or is it business as usual? Numerous global studies have shown that those who have leveraged disruptive technology well have succeeded in engaging in meaningful ways with their customers at lesser costs and time.

Years after Harvard Business School professor Clayton M. Christensen coined the term ‘Disruptive Technology’ to describe a new technology that disrupts an established technology and helps gain a larger audience and market share, it has received wide acceptance from business leaders worldwide.

Currently, the corporate landscape in India is on the cusp of a major change, with some large as well as small businesses passionately adopting

Manash-R.-Debata, Editor, Mouseworld Now

Manash-R.-Debata, Editor, Mouseworld Now

these technologies in various forms and degrees. Those who are adopting, for sure, will have an early-bird advantage. There are abundant number of tools available now, such as cloud services, software-as-a-service, mobile, social media, open source technologies, hosted PBXs, VoIP and many more. Adopting these will help manage projects faster and better, and ensure IT is well aligned to compete and win.

Among others, the ubiquitous Smartphones are bringing a major revolution in Indian businesses now. Besides, cloud computing is proving to be a boon for businesses, especially SMBs who wish to get top-class services, hitherto availed by only large enterprises, at affordable costs to help drive the top line and increase revenues.

Since consumers have now greater access to information and influence in social media, businesses have no option but to shift from analogue to digital communication. But can this digital-connect indeed replace the personal touch? Can the word-of-mouse replace the word-of-mouth? Acclaimed futurist, Anders Sormon-Nilsson provides the answer in his revolutionary work Digilogue – the convergence of the digital and the analogue.

To succeed, businesses must provide value to customers’ increasingly digital minds, while keep connecting to their analogue hearts.

 

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