An Interview with Virender Jeet, Sr. Vice President (Sales & Marketing/Products), Newgen Software

5th March 2020 | By Mouseworld Now Correspondent |

“We invest 7-8% of our revenue in R&D and are currently building a skilled team of over 370 people with deep domain expertise. These significant investments in R&D enable us to implement cutting-edge solutions that help businesses stay ahead of the curve.

                    – Virender Jeet, Senior Vice President (Sales & Marketing/Products) Newgen Software

As global businessess fast transform themselves into effective business entities by embracing upscale digital solutions and disruptive technologies, business process management (BPM),  enterprise content management (ECM), and customer communication management (CCM) solutions provider Newgen Software is rewriting the rules of the game with its mission-critical solutions.

With a business footprint in over 66 countries across geographies, Newgen has deployed its multi-vertical industry expertise and has built applications on its platform for some of the global Fortune 500 companies across 17 different verticals, including banks, governments, BPOs & IT companies, insurance firms and healthcare organizations.


For over two decades, the New Delhi headquartered company has helped organizations to streamline their processes and drive smarter business decisions. Through its powerful configurable unified platforms, the company has provided a healthy blend of information/content, technology, and processes — the building blocks of digital transformation. This has enabled clients to transform their customers’ experience, while bringing in agility to their operations and context to their data for real-time visibility and control.


The leading light behind Newgen’s robust and innovative products is Mr. Virender Jeet, Senior Vice President (Sales & Marketing / Products) Newgen Software. Spearheading the organization’s product design and development, Jeet shoulders the overall strategic and operational responsibility for the entire portfolio of Newgen’s offerings. Along with product development, he also oversees the company’s global sales and marketing, and business enabling functions.


Under his dynamic leadership, Newgen has scaled new heights and has been able to make new breakthroughs in BPM, ECM, CCM and Case Management technologies. A pivot in managing ECM products for the likes of Canon and Toshiba, Jeet’s profile boasts of over 27 patents registered to his name.


In an exclusive interview to Mouseworld Now, Mr. Virender Jeet, Senior Vice President (Sales & Marketing / Products) Newgen Software, bares open an in-depth perspective on the category and business of Newgen, his vision, and key India strategies & priorities. Edited Excerpts…


Q1. What are the current business trends you see in the space you operate in?
A. Digital transformation and customer experience remain the top two priorities for enterprises, regardless of the industry in which they operate. Organizations need to increase their focus on customers (both internal and external), their end-to-end journey, and the processes supporting it. Technologies in intelligent process automation can help by bringing people, processes, systems,
and things together. Intelligent process automation offers a consolidated view of customer information and enables organizations to deliver an omnichannel experience throughout the customer journey.

The digital automation platform, with low code capability, is also the need of the hour as it allows citizen developers to easily develop applications, reducing their dependence on IT and giving businesses greater speed, agility, and flexibility.

Along with a low code platform, cutting-edge technologies, such as robotic process automation (RPA), mobility, digital sensing, and AI-driven analytics, have continued their meteoric rise, especially as these technologies help organizations to accelerate their digital journey and stay current and competitive.

Q2. What constitutes your marketing strategy vis-a-vis the Indian market?
A. Our go-to-market (GTM) strategy is centered around customer success. We target Fortune 2000 customers with a horizontal platform approach and try to solve their content, process, and communication needs with our domain rich applications. We have a razor-sharp focus on mature markets, such as North America, Europe, and Australia and New Zealand (ANZ), and cater to them
through a tailored GTM execution. Our strategy is to develop a reliable partner ecosystem in all our mature markets. Our “land and expand” model works well, wherein we start small and try to gain a bigger foothold by demonstrating a quick ROI.
We are an established player in the Indian market and have great brand awareness here. Organizations today are looking to replace point solutions and technology silos with a unified platform. We enable the digital transformation and customer experience imperatives of modern organizations through our purpose-built applications. Our applications, built on a digital automation platform with low code capability, help enterprises achieve strategic agility, improve responsiveness, and create a delightful customer journey.

Q3. Please brief us on your overseas business footprints.
A. We have deployed our products and solutions across numerous verticals, including banking, government, BPOs and IT, insurance, and healthcare, in 66 countries. We have sales offices in the US, Europe, Asia-Pacific, ANZ, and Middle East regions. The US, European, and ANZ markets continue to be focus markets for us and we expect strong growth momentum in these regions.
Q4. Digital disruption has become the order of the day. How does Newgen empower businesses to disrupt and succeed?
A. Newgen applications help transform the customer experience by bridging process, content, and communication silos across an organization. They offer agility for sustainable and continuous improvement, thereby future-proofing an enterprise. Further, our applications are infused with capabilities supported by new-age technologies, including mobility, social, analytics, cloud, RPA, blockchain, and artificial intelligence, to help organizations accelerate their digital journey.

Annually, Newgen invests 7-8% of its revenue in research and development (R&D) and is currently building a skilled team of over 370 people with deep domain expertise. These significant investments in R&D enable us to implement cutting-edge solutions that help businesses stay ahead of the curve.
Q5. Any major expansion plans in the pipeline?
A. We are expanding our product portfolio and are developing new delivery models. We are also focused on developing agile, low-code, purpose-made solution accelerators for the banking, insurance, government/PSU, and shared services/BPO industries.

We have also introduced a new version of our iBPS (Intelligent Business Process Suite) product, which will enable organizations to quickly respond to the needs of a digital business. As a part of our focus on sales and marketing beyond our new territory expansion, we are investing in building the sales channel for a global system integrator network. We hope to achieve a significant portion
of our revenue through this channel in the next five years.

Q6. What is your brand philosophy? How does it resonate with your clientele?
A. Newgen Software started its operations in 1992 with an aim to build innovative and cutting-edge software products that radically change how businesses work from the inside out. This journey has evolved as economic conditions, business focus, and customer expectations continued to change; however, the core of our existence remains the same. Our aim is still as relevant as it was the day the company was founded, even though our platform and products have been incrementally utilized initially for digitization, then digitalization, and now for digital transformation.

Enterprises, globally, trust Newgen to enable their customers’ journeys. Our low code automation platform for digital transformation helps enterprises in connecting people, systems, data, and workflows, ensuring a seamless flow of information, and thereby transforming experiences of their internal as well as external customers.

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