Array application delivery controllers power mobile banking application ‘Axis Mobile’

4th December 2012 | By Mouseworld Now Correspondent |

BANGALORE / MUMBAI, Axis Bank, has chosen Array’s application delivery controllers for their mobile banking application ‘Axis Mobile’. Leveraging the latest in wire speed encryption technology, APV Series application delivery controllers ensure the availability, security and reliability of Axis bank mobile banking applications.

‘Axis Mobile’ is a service launched by Axis Bank to cater to an ever growing mobile client base in India. For Axis Bank, growth in mobile users was unanticipated and exponential, totaling more than 200,000 active users within a span of 6 months. Due to this high usage within a short time period, Axis experienced delays in supporting their new mobile banking customers. Delays were caused in part by overloaded and underutilized servers impacting end user experience. Before extending ‘Axis Mobile’ to a larger client base, the bank wanted to ensure high availability and scalability for the application; as a result, Array’s application delivery controller was shortlisted, evaluated and successfully deployed.

Response-based server load balancing was a big concern and a primary reason why the ‘Axis Mobile’ application responding inconsistently during peak usage. Array Networks was referred by Axis Bank application vendors as a solution provider with a high degree of expertise in load balancing issues. Array Networks implemented high availability cluster units of APV2600 ADCs to solve the balancing issues. Array also implemented SSL offloading with strong cipher controls on the same units to improve server efficiency and give servers more compute power to dedicate to supporting mobile application traffic.

Benefits of Implementing Array Application Delivery Controllers

Customer Acquisition: Being one of the first private banks to offer mobile banking services attracted many new customers

Cost advantage: The cost of handling a transaction at a branch is much higher compared to anytime-anywhere secure mobile access. Conducting more transactions through mobile has the potential to reduce costs per transaction by 70% as compared to branch overhead for performing the same transaction.

Application delivery controller ROI can be achieved within a year by significantly reducing branch and transaction overhead; currently Array systems execute 10,000 online transitions and over 1,000,000 queries per day.

The Array solution is integrated with IMPS (Interbank Mobile Payment Service or IMPS offers an instant, 24X7, interbank electronic fund transfer service through mobile phones) to enable users to perform various other transactions easily
APV2600 application delivery controllers are well known for boosting SSL performance to a far greater degree as compared to similarly configured and comparably priced alternatives. Mid-range APV Series appliances integrate high-end capabilities including SSL acceleration, TCP multiplexing, dynamic caching, selective compression and high-speed HTTP processing to raise the bar for mid-line, enterprise-class application delivery.

Mr Nilesh Bhirud, AVP IT Systems and Solutions Group at Axis Bank: “Axis Mobile is a very critical online mobile banking application available for money transfer; it can be used round the clock by Axis bank customers. Array services have added great value in enhancing the initial design and ease of integration for our complex multi-tier application flows. Axis Bank has benefitted greatly from Array’s wire speed SSL off-loading and broad compatibility with mobile browsers for high performance, high availability mobile access.”

Mr Shibu Paul, Country Sales Manager at Array Networks: “We understand the common problems faced by banks, which give us an extra edge in providing them with right solutions that will provide immediate and measurable results. We thank Axis Bank and our application partner for providing great support in implementing the Array ADC solution seamlessly.”

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