“Mass Indian customers want VFM products (Value for Money)”- Tejas Sheth, Country Manager, AsiaPowercom
After Mr. Tejas Sheth took over as Country Manager, AsiaPowercom, there has been notable traction in business. In an exclusive interview to Mouseworld Now, Mr. Tejas Sheth reveals his business priorities, plans, message to the channel community and much more. Here are the edited excerpts…
Q. Would you please brief us about AsiaPowercom and its important product portfolios?
Ans: AsiaPower brand, owned by AsiaPowercom Pvt. Ltd, has the following product verticals/portfolios:
- Line Interactive UPS
- Online High freq UPS
- Online Low freq UPS
- Surge Protector
- Laptop Adapter
- Solar Street Light
- Solar Inverter
Q. Because of precarious power conditions, power outings etc. in India, the importance of UPS as a product segment has become a lucrative business concept. What is the total market size for UPS in India?
Ans: UPS is most essential and a very important product line & category. Desktops & servers need UPS power protection. The connect ratio in India as per our estimate is around 50%.
Q. What are your most important products in the UPS category? How are they priced? Who are the target customers for these?
Ans: In UPS category we have 3 different products vertical:
- LI UPS – Mainly for Home & SOHO use
- Online high frequency – Mission critical applications. (Servers, ATM etc)
- Online Low frequency – Industrial application
So we are present in all category & customer requirement.
Q. What is the USP of your UPSs? How do they fare via-vis your competitions?
Ans: We give value for money product line, complete range & pan India availability.
Q. You are a Taiwan-based company. There has been an unhelpful belief among Indian customers that products from Taiwanese companies are cheaper and of relatively lesser quality. Your comments…
Ans: According to the market perception, Taiwanese products are far superior and perception about Chinese products is different. But Taiwanese and Chinese are different and any product just manufactured in china also does not mean low in quality. Even Lenovo and Apple products are also made in China as seen in recent days.
Q. Who are your principal competitors?
Ans: Market is consolidating & now very few players are left.
Q. Your philosophy has been “Quality First, Customer First”. How has the Indian customers responded to your products so far? What broad market strategy you have or plan to have to penetrate the market to establish your brand?
Ans: Mass Indian customers want VFM products (Value for Money) and that is what we have been delivering. Great quality and good price with customers in mind. We have got good response and with new product introduction we are sure to excel and through channel we concentrate more to sell our products a t maximum level.
Q. These days everything is decided through channel power. What is the total number of your channel partners? In which zone you have the strongest retail footprint?
Ans: Yes, we have been always Channel-Company. In fact we are 100 % channel oriented company and channel is our strength. We have strong base in Western India when compared to other regions of India.
Q. Any special channel program run by you that you would like to mention?
Ans: Yes, we keep coming out with programs for our channel partners very often. Recently we announced AMJ2013 resellers scheme which is ongoing and resellers are entitled to get AsiaPower Laptop Adapters and Powerbanks on invoice value worth Rs. 25,000/- to Rs. 1,00,000/-
Q. Your message for the channel community…
Ans: Thank you for your support and we shall always keep supporting you and work hand-in-hand for better future and progress in the business.
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