“The demand for disruptive technology-based solutions is growing”- Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds

28th December 2013 | By Mouseworld Now Correspondent |

Chief-Strategy-&-Marketing-Officer-and-Industry-Group-Head-at-Happiest-Minds-Salil-GodikaWith over 16 years of experience in the IT industry across global Product and Services companies, Salil’s breadth of functional responsibilities spans from P&L Ownership, Marketing, Vertical Markets Development, Product Management to M&A and Alliances. He has extensive work experience in new business incubation or growth engines from identification to operations. 

Prior to his current position as Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds, Salil was with MindTree for 4 years as the Chief Strategy Officer/M&A and held P&L responsibility of an Industry group. To MindTree, Salil had bought his 12-long years of experience in the United States working in various software product firms. The industry veteran’s accomplishments include growing a new product to US$30 million in revenue, successful market positioning of multiple products, handling global marketing for a US$300 million business and multiple M&As. 

In a power-packed exclusive interview to Mouseworld Now, Mr. Godika bares open the various factors driving IT business in India, the competitive advantage of Happiest Minds, Happiest Minds’ core focus areas, it’s maverick online strategy, channel network and much more. Here are the edited excerpts…


Q. As a Next-Gen IT services provider, which major disruptive technology areas is Happiest Minds is focused to harness?

Ans: Happiest Minds’ focus is on disruptive technologies like big data, mobility, analytics, security, cloud computing, social computing and unified communications. We deliver solutions that emerge from the confluence of these technologies that can transform businesses.

Q. In recent years, the market has seen emerging technologies such as cloud computing, social media, mobility solutions, unified communications, and some new IT paradigms. A combination of these technologies is poised to completely change the IT landscape as we know it. How is Happiest Minds prepared to deliver on these disruptive technologies?

Ans: Happiest Minds’s core expertise lies in disruptive technologies and unlike other IT services companies these technologies form the foundation of our services and solutions. We understand that with consumerization of IT, explosion of social media and instant connectivity, business landscape has radically changed.

We help businesses build a Smart, Secure and Connected experience, a huge differentiator that can strengthen their existing customer engagements and accelerate growth . We empower organizations with real time actionable insights that are derived from the analysis of large amounts of structured and unstructured data. On the back of our solutions, enterprises can successfully implement omni-channel strategies in line with customers’ expectations. Lastly, we help deliver connected experience with unified communication, machine-to-machine ecosystem and a single view of customer. The underlying secure infrastructure ensures that the systems are protected from the internal and external security threats.

We bring together disruptive technologies to offer integrated solutions that not only help in cost saving but offer completely new ways of doing business fostering growth and innovation.

Q. How is Happiest Minds different from traditional IT Outsourcing providers?

Ans: There are 3 key differences:

* Happiest Minds was formed with a clear focus on disruptive technologies, it’s not an add on for us like other IT services companies

* By the virtue of our offerings we are focused on creating growth opportunities for our customers and not merely cost reductions

* We are a smaller but a nimbler organization that helps companies build a smart, secure and connected experience, our holistic approach sets us apart!

Q. What are the major Industry verticals targeted by Happiest Minds?

Ans: The verticals include hi tech, manufacturing, retail , CPG, travel, media entertainment and BFSI.

Q. Fast changes in the technology space or business compulsions have often forced organizations to make changes in their positioning and focus. Have any recent technological advancement or business opportunity led to shift in focus at Happiest Minds?

Ans: As mentioned earlier, Happiest Minds was founded with a clear emphasis on disruptive technologies. Our goal is to help organizations transform thier businesses so that they are not only able to respond effectively to the changed business landscape but also find opportunities to grow. We are in a unique advantageous position because these technologies form the core of our solutions and we didn’t adopt them due to the external pressures or compulsions.

Q. How is this shift going to help Happiest Minds attain its business goals?

Ans: The demand for disruptive technology-based solutions is growing as organizations are convinced about the enormous positive shift these technologies can trigger. This helps us get more business in our specialized areas as customers want to work with partners who understand this space well and are agile enough to deliver integrated solutions speedily.

Q. Please brief us about your operations at the national as well as global level?

Ans: We have 1150 people. Our geography coverage includes 16 cities, 8 countries and 4 continents and we cater to 70 customers.

Q. How far the spokes of global recession impacted your growth in FY 2012-13?

Ans: It has not impacted us and the key reason being enterprises introduce transformative process and applications to accelerate future growth and technology is the bedrock to make that happen.

Q. What constitutes your key global marketing/ India strategy? Do you plan any significant business expansion in near future?

Ans: We will continue to focus on disruptive technologies and entrench deeper in the regions that we are already present in.

Q. Recently, Happiest Minds’ paper on “A novel methodology for handling Document Level Security in search based Applications” was shortlisted in the top 50 papers of Lucene/Solr Revolution 2013. Your comments…

Ans: We are happy that we were shortlisted and our presentation was well received. A recognition like this from our peers in the industry is a testimony to our thought leadership and IP-led approach. We are doing extensive work in big data and analytics, and this is one of our core differentiation area.

Q. Happiest Minds have partnered with Datawind, the makers of Aakash Tablet PC. What is the nature of this partnership? Can this be read as an effort by your company to explore the domestic market further?

Ans: Happiest Minds has unparalleled expertise in disruptive technologies. Happiest Mind’s Product Engineering Services (PES) group builds world-class software and hardware products and solutions for sectors like consumer electronics, automotive, e-commerce and many more. Datawind is known for its robust yet low-cost platform UbiSlate. This strategic partnership builds on the core strengths of both companies to deliver best-in-class solutions. Happiest Minds’s PES Group will develop cloud-based applications and solutions on the UbiSlate platform, creating a complete mobility experience for Datawind customers. The Datawind Appstore is the first joint initiative developed under this partnership. Both the companies will also look to cater to health care and education sectors with affordable mobility solutions.


© Mouseworld Now News Service

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