Aircel wins TDWI Best Practices Award

27th August 2013 | By Mouseworld Now Correspondent |

New Delhi, India, August 27, 2013: Teradata, the analytic data solutions company, today announced that The Data Warehousing Institute (TDWI) has recognized its customer, Aircel, an innovative, data-led mobile network operator as the 2013 Best Practices Award winner in the Enterprise Business Intelligence category. The award was presented at the TDWI World Conference held in San Diego, CA from August 18-23, 2013.

TDWI’s Best Practices Awards program identifies and honors companies that demonstrate excellence in developing, deploying, and maintaining BI and DW applications.

Teradata’s central enterprise data warehouse empowers Aircel’s business users to explore previously unrealizable analytical opportunities for valuable insights. This integrated approach enables a 360-degree view of customer lifetime value and relevant business synergies among sales and marketing and customer relationship management teams. This innovative analytics solution by Teradata and Wipro has helped Aircel, improve the average revenue per user while ensuring a uniform experience across customer touch points.

Aircel is truely using the value of integrated data and an analytical ecosystem that Teradata advocates. A strong in-house team and Wipro’s implementation capabilities is helping Aircel drive advanced business analytics in a competitive industry”, says Dinesh Jain, Country Manager, Teradata India.

Chief Marketing Officer at Aircel Limited Anupam Vasudev, said, “We are happy to be the proud recipient of Best Practices Awards from TDWI. Through Teradata’s solution, we were able to simplify our customer experience by acquiring new capabilities to offer and monetize new services, while streamlining processes and systems to be more efficient. We are delighted to receive this award and hope to continue focusing on solutions to support our business decisions both timely and effectively.”


© Mouseworld Now News Service

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