Connecting with consumers via art of Storytelling

21st September 2016 | By Mouseworld Now Correspondent |

Mumbai, 21st September, 2016: The Fourth edition of the Social Media Week, Mumbai kicked of successfully on September 12th, at Hyatt Regency in Mumbai. SMW, an international conference hosted in 40 different countries over the year, it is one of the most popular platforms that is leveraged, to discuss the power of technology and global impact. The global theme for this edition was “The Invisible Hand: Hidden Forces of Technology” on September 12-16, 2016.

The opening keynote session was delivered by Vivek Nayer – Chief Marketing Officer, Auto Division, Mahindra & Mahindra and a range of prolific speakers like Ad Guru Prahlad Kakar, Atul Kasbekar – Filmmaker & Fashion Photographer, Satya Raghavan – Head of Entertainment, YouTube India and Aneesh Madani – Head of Sports Partnerships, Twitter India. This came along with a number of panel discussions on various topics.

The five-day long conference conducted a total of 35 topics. The Social Media Week, Mumbai explored the influence of the new framework of digital technology, redefining data consumption on social platforms, trends for campaigns, the intensity of information on social media.

Rohit Varma, Founder R SQUARE and Director Social Media week said “We can see that the effort we have put in curating the content is paying off well looking at the traction for Social Media Week, Mumbai. It gives me immense pleasure to be the official host of this global conference. It has brought together the marketing & advertising community enabling the attendees to learn, engage and converse with speakers and peers who have got similar passion which is “Excel in marketing using social media”

Hosted by RSquare consulting along with title partners, US Consulate ,The PRactice, Janaagraha, FRRole Social Intelligence, Wrangler, Avid LEarning, and Peter England, the conference brought together leading influencers of various social platforms across industries to share their experience and insights on how social media has modified the way brands, masses and communities can interact globally.

The session with Vivek Nayer, touched upon successful digital campaigns and the how storytelling through new media is topical, interactive, inspirational and engaging. Ad Guru Prahlad Kakar shared his view on how storytelling can now be used as a dialogue of meaningful interactions for brand building to connect to the end consumers. Satya Raghavan, touched-base upon the shared facts and figures the increasing trend of video consumption, stating that 7/10 internet users watch online videos in a month in India. Panel discussions covered themes like News, Media and Entertainment, Startup and Entrepreneurship, Advertising and Marketing.

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