Datamatics wins the “Best Communications Campaign” award

4th July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 4, 2013: Datamatics Global Services Ltd. (DGSL), a global Information Technology (IT) and Knowledge Process Outsourcing (KPO) organization, partner to several Fortune 500 companies globally for delivering next-generation business solutions, won the “Best Communications Campaign” award at the Corporate Excellence Awards 2013, for an in-house employee empowering campaign.

The Campaign “Why Datamatics is the best place to work” was initiated by the Marketing Communications team of the company to engage its employees by providing them with an opportunity to express their views through an innovative video contest and capture what true brand ambassadors think about their Company.

The campaign became a huge success within the organization, with video entries being submitted from offices across geographies. Datamatics’ team chose YouTube as a primary gateway for the campaign. The participants with their extensive social media campaign created global social media footprints. Each video was a compelling story of the creative approach of employees. Within a month, the campaign garnered more than 19,000 views, resulting in multiple comments, which have generated interest beyond the participants’ social circle.

Varad Kamini Arora, Head – Marketing Communications at Datamatics, said, “At Datamatics we have always believed in an open, transparent and fun environment that not only enables us to engage our teams more productively but, more importantly facilitates seamless exchange of ideas and creativity. Being a part of geographically and culturally diverse workforce, it is vital for us to connect to and engage our colleagues through novel initiatives. We also understand that motivation starts with employee engagement and engagement begins with effective communication. As a communications team, we chose to focus on garnering collective thoughts as well as personal motivations; thereby harnessing the power of individual creativity to yield desired results. Our unique campaign on YouTube bears the testimony of the efforts of our team as well as the support of our colleagues. The award is therefore a fruit of concerted organizational effort.”

Varad received the award at a prestigeous ceremony in Mumbai.


© Mouseworld Now News Service

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