Ethinos Digital Marketing wins a Silver at the DMA Echo Awards India 2013

6th June 2013 | By Mouseworld Now Correspondent |

Mumbai, India, June 6, 2013: Ethinos Digital Marketing is the winner of a Silver in the Not-for-Profit category of the prestigious DMA Echo Awards India 2013; which reward creative excellence in advertising and marketing campaigns. These awards are a leap forward towards global acknowledgement and recognition, with Ethinos being one of the only independent Indian digital marketing companies to bag an honour, competing against top international agencies. Being judged on four critical parameters viz. Results, Strategy, Creativity, and Media Choice given a weightage of 50%, 20%, 10%, 10% respectively; it was the outcome of a sound overall strategy and well-timed execution that led to Ethinos clinching the Silver.

Ethinos won the Silver in the Not-for-Profit category for its ‘India Cheers Loud and Clear’ campaign carried out for Olympic Gold Quest, a nonprofit organization working towards promotion of sports and dedicated to empowering Indian athletes to become Olympic medalists. The campaign aimed at creating awareness about Olympic Gold Quest’s activities, garnering nationwide support for Team India at the Olympics, and making every Indian feel responsible towards playing a role in enabling talented sportspersons to reach their highest potential. The aim was simple; reach out to a billion Indians and get them together for the London Olympics 2012. It was achieved through an integrated digital marketing strategy encompassing activities like social media management, search engine marketing, online advertising, email, etc.

The success of the digital marketing strategy was apparent with the campaign receiving more than 17.3+ million impressions, increasing online contributions manifold, and also being featured as a success story by Facebook Marketing India.

Viren Rasquinha, CEO, Olympic Gold Quest, said, “Working with Ethinos has always been a great experience, and we are thrilled with this award. It’s a victory for us all!”

Siddharth Hegde, Managing Director, Ethinos Digital Marketing, said, “This award is a big milestone for us, and I’m happy to have won it for Olympic Gold Quest because sport is a cause that the team supports and is passionate about. It’s all thanks to a coordinated effort from the different teams at Ethinos as well as the creative freedom and support from Olympic Gold Quest. We look forward to this being the first of many more milestones.”


© Mouseworld Now News Service

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