HP edifies print service providers on HP Latex technology

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Mumbai, 01 February, 2011: Hewlett-Packard, a leading Imaging and Printing industry company, is organising a Latex Summit in Mumbai, to edify the print service providers about the latest advancements in HP Latex technology.

The latex summit spans 1st-2nd February, 2012. At the ongoing summit, HP is showcasing two of its world class large format printers, HP Designjet L26500 and HP Designjet L28500 at the summit.

Through the Latex Summit, HP is educating the printing fraternity of the various opportunities beyond the Normal Signage printing. The summit provides a direct interface for HP to connect with its customers to learn in depth about Soft Signage’s, Vehicle Graphics and Wall Coverings and other applications of Latex Technology like printing on Leather, Textiles, Tyvek, Canvas, Flags, Backlit Film, Mesh etc.

HP Latex inks are pigmented, water-based inks using aqueous-dispersed polymer technology and are environment friendly. These inks can be used for event banners, transit signage, outdoor applications and indoor signage.
They are compatible with a large number of media solutions and are non-inflammable and non-combustible.

“HP has always believed in strong market presence in the printing space. Now with an initiative of reducing the carbon footprints, HP’s Latex Technology promises the consumer a greener tomorrow while providing him the best-of-the-class prints. The eco-friendly promise by HP will take the printing industry to a new paradigm and will create a benchmark for the brand advertising business” said Puneet Chadha, Director- GSB, HP India.

“HP through its advanced Latex technology will bring about a revolutionary change in the printing arena. I am happy to share my knowledge on this with the print partners,” said Dhirendra Khurana, Category Manager, Asia Pacific region, HP.