HP’s online campaign for Android Slatebook x2

31st July 2013 | By Mouseworld Now Correspondent |

New Delhi, India, July 31, 2013: HP India today said it has been receiving  a good consumer response on  a social media campaign for HP Slatebook x2, the company’s Android-based detachable PC that was launched a few weeks ago. The HP Slatebook x2 offers the full functionality of a notebook with a removable screen that also is a sleek tablet, and is priced at Rs. 39,990.

The #WinHPAndroidSlatebookx2 campaign that went live on July 25 has received 7,31, entries and counting until today, with over 87 % of entries coming from Twitter. HP’s hashtag has also been trending for more than  100+ hours on Twitter (India & multiple cities) which makes it one of the longest trending branded hashtag and that too organically. This campaign is also amongst the first to use a hashtag as the means of participation on Facebook. The campaign will culminate in one winner being chosen each from Facebook and Twitter participants, who will get a brand new HP SlateBook x2 for free.

The HP Slatebook x2 enables people to shift effortlessly from entertainment to work by combining tablet portability with notebook productivity in a sleek, lightweight device that uses the popular Android operating system. With an advanced magnetic hinge design and dual battery system—one battery in the base and one in the tablet—people can easily switch from notebook to tablet and back, even while on the go.

Equipped with an NVIDIA Tegra 4 mobile processor, the SlateBook x2 enables people to access the TegraZone app and experience Tegra 4-optimized games. The 10.1-inch HD touchscreen display delivers crisp lines, sharp images and precision color while reducing glare. The SlateBook x2 also includes up to 64 GB of storage and DTS Sound+ Solution for accessing and enjoying photos, music and videos.

The HP SlateBook x2 runs Android Jelly Bean 4.2.2  and delivers the ultimate Google experience with services like Google Now, Google Search, Gmail, YouTube, Google Drive and Google+ Hangouts for multiperson video chat as well as access to apps and digital content through Google Play.

People across India can participate in the ongoing #WinHPAndroidSlatebookx2 campaign on Facebook by simply completing a sentence using the hashtag. On Twitter, they can participate by describing the HP Slatebook x2 in a tweet using the hashtag. The campaign concludes  on July 31, 2013 and multiple entries are allowed.


© Mouseworld Now News Service

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