Infographic: 75% journos like videos in press releases

10th December 2012 | By Mouseworld Now Correspondent |

New Delhi: The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews. But the two professions need each other. And they need to be on the same page.

An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.

For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.
Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.
check your mail

Tags: , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 10 + 10 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • Naascom-Chairman-R_CHANDRASEKAR 220 by 220
  • Bhaskar-Pramanik 220 by 220
  • Suresh_Vaswani-220 by 220

Channel News

  • Noble launches next-gen LED television sets on Snapdeal more...
  • SAIF Partners to invest $2 Million in industrybuying.com more...
  • Fly Mobiles available on Snapdeal.com more...
  • RAPOO organises 2nd Factory Visit for its valued Volume partners more...
  • Fashion Retailers take digital route to compete with E tailers more...
Lenovo New
Subscribe via email

Enter your email address:

Follow us on Facebook
QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration